20 results found - page 1 of 2

    • Arturo Di Corinto    Luca Poma   


      From Tokens to Blockchains – A Journey into immaterial Economy

      This is a long interview with Thomas Bertani, an Italian opinion-maker of the crypto-world, aimed at answering the main questions about cryptocurrency and blockchain technology.

      In 2021, Bitcoin reached a value of over 60,000 dollars per unit. Today, there are about 5,000 cryptocurrencies in the world and international research has shown that 100 million people trade them daily, generating a turnover of 300 billion dollars – almost 100 times the average daily turnover on the Milan Stock Exchange.

      But how do cryptocurrencies work? Is it true that they are used by fraudsters and organised crime?

      This book delves deep into the hottest and most controversial issues surrounding the often misunderstood world of cryptocurrencies; “electronic money” is often identified with the events surrounding the Bitcoin bubble and its allegedly illegal use that has created a sense of mistrust and distrust among many citizens. Nevertheless, the cryptocurrency experiment is still going strong.

    • Nicoletta Cinotti   

      Love, Mindfulness and Relationships

      Mindful Qualities for Love without Misunderstandings

      The book accompanies you through all the stages of love – from falling in love to full-blown love and mature relationships – and investigates the importance of erotic intelligence in order to live a relationship with a healthy balance of emotional and physical intimacy.

      Loving would not be difficult if there were not so many misunderstandings and mistaken beliefs that make things complicated and confusing. A relationship begins with falling in love, then it sometimes turns into love and finally it can become a lasting relationship with friendly or passionate overtones that make each relationship unique. Each of these stages has its reasons and its obstacles to overcome.

      The book comes with audio files for practising mindfulness; it lays out the details of each stage and the tools to deal with the trials you might encounter on the road to peaceful and lasting love.

    • Paolo Iabichino   


      The New Era of Suspended Time

      #Hybridocene is a short essay that collects the bitter reflections from a series of dialogues, led by Paolo Iabichino during the lockdown and closed with Luciano Floridi, who gives us a handbook for the hybrid age, based on suspended time – a time rife with the contradictions we are all living.

      The last few years have been a middle age that has overcome the fluidity of post-modernism, leading into a contemporary age that is hard to fathom and define. The pandemic has precipitated an urgent and much-needed shift; however, we cannot rely on the now infamous “new normal” to finalise this shift.

      We are at an anthropological crossroads: on the one hand there is a return to the beaten track, and on the other, an unexplored path that very few are willing to tread – the ones striving to break new and mysterious ground on a quest for new and bountiful opportunities.

      #Hybridocene focuses on the themes of technology, which clearly has to come to terms with the criteria of empathy; at the same time, it also encompasses language, a new way of marketing and communicating, and last but not least the attention each of us has to pay to our digital twin, stuck inside a threshold made of atoms and bits.

    • Lavinia Costantino   

      Growing up with Mindfulness

      A Guide to raising peaceful Children and Youths

      This book is a roadmap for all adults – not necessarily parents – who want to live a more aware, attentive and adventurous relationship with children and youths, as they rediscover that happiness is not an extra in life but an actual birthright.

      It is a guide that helps us to take care of ourselves in our educational role and then look after the children and adolescents we care about; it teaches us how to rethink what it means to grow up, making happiness the number one educational priority.

      Each of the book’s six sections is enriched by practical suggestions, enabling us to approach mindfulness in a sustainable and welcoming manner. The book then delves into the practices of the heart, exploring qualities such as attention, kindness, acceptance and compassion. They are qualities that everyone possesses, but that mindfulness helps us to nurture in our relationship with children and youths. The last part of the book includes ideas for putting mindfulness into practice at home and in the classroom, with expressive games, guided practice and thematic narratives available both in print and as audio tracks.

    • Lelio Simi   


      The new Media World Order

      A journey into the biggest reorganisation of the media industry of all time – not just a series of technological upgrades but a full-blown paradigm shift.

      What business models are driving the changes taking place in the media? How does the subscription economy aimed at turning us all from occasional product buyers into loyal service network subscribers work? What are the recommendation strategies Amazon uses to bind us to their endless libraries? Why has "The New York Times" been saying for some time now that they want to model themselves after Netflix, a Silicon Valley technology company that produces films but is not interested in releasing them in cinemas?

      #Mediastorm aims to provide answers to these and other similar questions, in order to map out this ever-changing, topsy-turvy world, thus offering a tool to build a more conscious relationship with the media.

    • Alice Avallone   


      Searching for human small Data

      An essay that aims to discover the hidden meaning of the small data that we sow daily on the Web with our tablets and smartphones.

      There are footprints we leave behind that look nothing like the soles of our feet but have more to do with our fingertips. They are the traces we leave on our devices every day, when we enter queries on the web, send emoticons on social media and swipe on apps. These small data contain so much of us human beings and can explain behaviours, consumption choices, language codes and cultural tensions. Digital ethnography is precisely the subject whose purpose is to accurately map small data on the web.

      The ultimate goal is to gain a better understanding of our hyperconnected present, to improve brand communication strategies and to intercept the faint signals of the future on the horizon. After all, online territories are not inhabited by anonymous users but by real people with needs, fears and dreams. This book tells us where the most subtle data are collected and how they are turned into stories worth telling.

    • Carolina Traverso   

      Simply Single

      Reflections and mindfulness Practices to love Yourself, connect with Others and enjoy a Life full of Love

      A book you can read again and again as you learn how to look after yourself, whenever your love life takes a left turn and you need to feel wanted, reassured and less alone.

      This is an essay to remind us that we all deserve plenty of love in all of its forms; that we shouldn’t be afraid, guilty or ashamed of rediscovering the value of being single as a transitional phase, as a possible choice or as an inner state. You can live the book to the fullest thanks to the author's experience as a mindfulness teacher, as you take advantage of the 7 audio files (accessible via QR Code) containing guided meditations and reflections. The book also includes a personal practice sheet.

    • Nicolò Andreula   


      The new Marketing, between fisical and digital

      This smooth, practical essay explains how and why investing in empathy, experience and storytelling is essential to be competitive in a market where algorithms set the rules.

      How can you ride the waves of today’s techno-economic tsunamis without being overwhelmed? Well, by becoming #phygital – physical and digital, offering places of contact and handy services just a click away! Values, emotions and humanity are the core of a new marketing model designed for a world where the digital dimension is increasingly connected to physical experience.

      In the words of series editor Paolo Iabichino, #Phygital is a trace left by a pioneer. The book caters to students, marketing managers and (small) entrepreneurs, showing how digital marketing and social psychology should merge if we want to save local shops from the competition of a future that is already here (the big online players) and turn human resources from fixed costs into real sources of worth.

    • Gea Scancarello   


      Journey inside the Manipulations of Technology

      An essay providing solid scientific evidence on how so-called persuasive technology is changing our brains, our behaviours and our habits, making us addicted.

      Unbeknownst to us, technology designed to serve humans has ended up making us addicted to smartphones, social networks, apps and videogames. The author investigates the pathological relationship we have with our devices and reverses a common perspective, denouncing the responsibility of the most powerful and least transparent industry in the world: the overlords of Silicon Valley.

      The book is designed for anyone concerned about the future and the changes that are taking place. It is for anyone with practical as well as ethical questions about why we eventually became addicted to our devices.

    • Martina Vazzoler   

      Digital Man

      Towards a new human Paradigma in the digital Age

      #Homodigitalis speaks to “analog natives” in search of their lost identity, but also to generations of adults and their sense of inadequacy in the face of the Digital Revolution.

      In these extraordinarily complex times, adults have given up their role as leaders for younger generations and youths claim the right to have their say in the decisions that concern them. The most telling case is the environmental issue led by Greta Thunberg. The roles have been reversed: young people accuse old people of sabotaging their future, while adults accuse youths of irreverence, blaming technology for triggering their disobedience.

      We don’t need solutions or answers, just the right question that will enable us to start over again: which technology will lead us to an improved version of ourselves? The Digital Revolution could then become a can’t-be-missed opportunity to re-read the present from a less schizophrenic perspective and build a more inclusive future for all generations, old and new.