Subjects

218 results found - page 1 of 22

    • Mauro Mahjoub    Lucio Tucci   

      The Americano Hour

      The First Italian Cocktail

      As well as being the cornerstone of Italian mixing, the Americano is also the most popular drink of all times. Here, its mysterious origins are explored, as well as the legends and anecdotes that have made it an icon, along with the twists of famous bartenders.

      So many stories and recipes go into one glass of this iconic cocktail. The Americano wins over the most diverse palates thanks to its bittersweet taste coming from a blend of two Italian giants, namely Vermouth and Campari. The Americano has a long and exciting history that the authors have retraced thanks to historical documents and recipes, in order to share it with the world of bartending. When did the Americano really arrive in Italy? De Roberto mentioned it in his 1895 book on love, talking about “a kind of vermouth-bitters-soda water that whets the appetite and sets up digestion.”

      This book is the story of the first mixed drink in Italy, which later gave rise to other cocktails such as the Negroni and the Negroni Sbagliato. After an absorbing historical journey, the focus shifts to the basic recipe of this iconic cocktail and then goes into detail with variations by national and international bartenders, making the book a must for cocktail amateurs and professionals alike. Learn everything about this traditional Italian drink – the symbol of the Italian aperitif.

    • Valentina Vellucci   

      Strategic Marketing through Relationship Marketing

      This is the first relationship marketing handbook that investigates, explores and teaches – in scientific and humanistic terms – how to build effective marketing and communication strategies thanks to your knowledge of your audience.

      It details the tools, techniques, methods and processes you need in order to create a relationship marketing strategy in line with business and personal goals, going beyond a purely theoretical analysis of the relationship market.

      Polarisation, trolling, memorability and strategic visions are the social capital of today's brands: understanding how to rationally approach this market is crucial to creating an organic roadmap for your business. Learning to exploit one’s knowledge of and one’s relationship with the target audience is one of the most effective tools that brands have at their disposal for strategic marketing.

      The book includes numerous first-hand accounts as well as a pragmatic approach to relationship marketing to help you effectively plan your objectives and marketing and communication strategy measurements.

    • Luciano Attolico   

      Lean Lifestyle Strategy

      Working and doing Business to achieve more Results, Agility and Well-being

      After the revolution in the way products and services are churned out, Lean Thinking has become Lean Lifestyle – a lifestyle on and off the job to boost results, agility and well-being.

      From the author of the best-sellers Innovazione Lean and Toyota Way, this is the first book for all readers who want to make their companies grow and increase their own and others’ well-being.

      The book provides a practical explanation of a new way of working and doing business, delivering high impact, simplicity and agility in an increasingly fast-paced and complex world. Lean working becomes a strategy for achieving a true work-life balance and bringing out the very best of people in the company, with greater individual and organisational effectiveness.

      Lean Lifestyle Strategy brings together over ten years of hands-on experience and features numerous testimonials from entrepreneurs and managers who reveal the behind-the-scenes of success stories, including Orogel, Sammontana, Siemens Italia, Marcegaglia, Campari, Ferretti Yachts, Poste Italiane, Labomar, Lucchini RS, Cromology, Stanley Black & Decker.

    • Eleonora Recalcati   

      We Will Explore the Stars

      Bob Kennedy and Jim Whittaker from the Yukon glaciers to the '68 elections

      This is possibly the most intense period in recent American history, told through an incredible, little-known and riveting adventure.

      After John Kennedy's assassination, his brother Bob, a senator, struggled to carry out his vision. When Canada named an unexplored peak in the Yukon after the late president, Bob – who was eager to commemorate his brother – agreed to take part in the first ascent. It didn’t matter that he wasn’t a keen mountaineer.

      His guide was Jim Whittaker, a mountain guide and national hero for being the first American to climb Mount Everest. A friendship was born between the two men, who were very distant and yet very close; a friendship that transcended the ice of Mount Kennedy as well as the Colorado rapids and animated the memorable 1968 campaign, when Bob ran for president. While Bob learned to appreciate the ideals of the mountain, Whittaker learned the ideals of politics. With his tragic end, Bob bequeathed to his friend the dream of a newer world, which Jim would strive to remain faithful to in his new challenges.

    • Nicoletta Polliotto    Ilaria Legato   

      Creative Restaurant Branding

      How to bring out the extraordinary Identity of your Restaurant

      The Creative Restaurant Branding® method is a journey into creating the personality of your restaurant – a winning strategic and positioning element to identify your target audience.

      Nicoletta Polliotto and Ilaria Legato, who have years of hands-on experience with professional solutions for the development of the Italian restaurant industry, have written this manual for all the entrepreneurs, restaurateurs and chefs who have opened or want to open a business, but also for young professionals who are approaching the catering world for the first time.

      The book takes a practical approach, providing guidelines, templates and exercises for creating a restaurant business from scratch. It includes a valuable work grid to help you develop your own branding strategy, from conception to development. You will learn how to identify the personality of your restaurant and recognise the power of customer relationship; you will also learn to create empathy in your communication with existing and future customers (brand communication). Rounding out the course is a series of case studies from national and international companies; these inspirational experiences can help you identify your very own winning modus operandi.

      The authors will lead you and support you as you open your business and make it grow, following a well thought-out path and forging it into something memorable and unique. After all, in today’s world a good idea is no longer enough to be successful – vision, strategy and planning are just as important.

    • Ermanno Bencivenga   

      The Theatre of Being

      A part of the Invasioni series, this essay examines how theatre can enlighten the main metaphysical theme of our tradition: the nature of the subject in contemporary society.

      After examining the philosophical notion of “I”, the author turns to the masters of drama – from Stanislavsky and Grotowsk to Brecht – to show how theatre actors promote and develop the richness of the subject through acting. Two ample chapters are dedicated to the role of spectators and moral judgement in theatre and the self.

      For years, Bencivenga has argued that subjectivity has a theatrical character and that the self is made up of multiple, mutually dialoguing voices. Clearly, this is a metaphorical dialogue: the voices do not always speak to each other; sometimes, they take over the body and move it as they will. This study of acting, then, is ideal for investigating the metaphysics of the subject.

      Plato had banished actors from his ideal republic to avoid the multiplicity they embodied and the distraction they caused, preventing citizens from concentrating solely on their social role. In a 180-degree turn, the author proposes a republic of actors, in which multiplicity is the rule and distraction is a valuable tool.

    • Albano Marcarini   

      The Pointless World Atlas

      100 Places that didn’t make History

      This is an atlas of geographically sorted geo-political anomalies of past and present. The charts are just ambiguous enough to make you second-guess them – it is up to you to figure out what’s right and what’s wrong. You can even just go with the flow – after all, we know that when it comes to outdoing fiction, nothing beats fact.

      The atlas consists of one hundred double-page charts. The left-hand page features the chart’s title, its geographical coordinates, its location on the map and its story; the right-hand page features the chart’s cartographic details created by the author himself by borrowing from a variety of sources. Rounding out the book is a guide on how to get to the places described in the book itself, a bibliography and an index of geographical names.

      This atlas was created out of a sincere desire for revenge against all the architects, surveyors, astronauts, programmers, despots and tyrants who insist on favouring the concept of space – or, even worse, cyberspace – over that of place. The author’s incurable illness is, in fact, recognised by science under the name “topophilia”, i.e. love of place.

    • Chiara Bergonzi   

      Coffee

      Specialty Coffee – Roasting and technical tasting – Espresso and Brewing – Latte art and vegetable Drinks

    • Chiara Bergonzi   

      Coffee

      Specialty Coffee – Roasting and technical tasting – Espresso and Brewing – Latte art and vegetable Drinks

      Here is the world of coffee from A to Z for professionals and demanding consumers, with every phase of the production and roasting process up to technical tasting and cupping detailed by a stand-out figure in the industry.

      The book is divided into sections packed with photos, illustrations, infographics and focus call-outs, providing plenty of information on the product and the figures involved in the coffee supply chain: producers, traders, roasters, baristas and specialty baristas.

      The first part of the book draws on the author's real-life plantation experiences to detail the journey from the coffee plant seed to the harvest, the coffee’s classification, the journey to the countries where the coffee is consumed and the lesser-known aspects of cultivation. This is the culture of Specialty, or high-traceability coffee.

      The second part of the book looks at the more technical aspects of coffee: defect analysis, roasting, tasting techniques and elements of sensory analysis, standard and alternative extraction techniques. Subjects such as latte art and vegetable drinks are also touched upon.

    • Leonello Sabatini   

      Airborne Contamination Control Systems

      A design Manual

      This is a technical and practical handbook for designing clean rooms, i.e. controlled atmosphere spaces.

      These spaces are present in all industries where processes must be carried out in uncontaminated environments in order to ensure product quality as well as to protect the health of the people working therein.

      The book is divided into three parts. The first part introduces the concepts of contaminants and contamination control, and provides a classification and description of system types and their applications depending on the environment. The second, more practical part deals with the design and construction of these systems. The third and final part focuses on system sizing and environmental impact.

    • Roberto Caselli   

      Leonard Cohen

      Almost like a Blues Song

      This book is about the life and career of the famous Canadian artist Leonard Cohen, one of the most significant figures in twentieth-century song-writing.

      Always straddling the line between music and poetry, his writing was imbued with symbolism and metaphors, as he explored the innermost recesses of the human soul and turned the personal into the universal.

      The book begins with the artist's strict orthodox Jewish upbringing. As an adolescent, he began to rebel against the oppressive world and took refuge in writing and poetry. But it was Bob Dylan's work that sparked his interest in music and convinced him to become a songwriter himself.

      As we know, it was the beginning of sixty years of unrelenting song-writing dripping with poetry. Cohen penned fifteen albums, each one a masterpieces of sensitivity in his quest for the meaning of life. Some of his songs, such as Suzanne, Bird On The Wire and Hallelujah have become timeless cornerstones of the collective imagination.

      Almost maniacal in his quest for perfection, Cohen never wrote to meet the commercial demands of record companies and always forged his records over long periods of time, giving his fans gems for thought.