Subjects

236 results found - page 1 of 24

    • Francesco Adami   

      The Doctor’s Bag

      The history of the tools that changed medicine forever

      This is the fascinating story of ten instruments that changed medicine and our lives forever.

      How did Sherlock Holmes single out a doctor in the crowd? What links an eclectic French professor armed with a strange rifle without bullets, running horses and the measurement of blood pressure? What is the relationship between a Pink Floyd album and the development of the pulse oximeter, or between the Beatles and the invention of the CT scan? How do smart watches directly perform an electrocardiogram from the wearer’s wrist?

      Page after page of historical anecdotes, scientific curiosities, outstanding discoveries and bizarre experiments, we discover the extraordinary journey behind every medical instrument. Art, science and culture merged in the lives of creative and tenacious women and men who revolutionised their ages and laid the foundations of modern medicine.

    • Anna Li Vecchi   

      Live Life to the Fullest

      Facing life, illness and death with mindfulness

      Live life to the fullest invites you to take a stand in life and face the issues of illness and death. With proper awareness, you can learn to recognise the most common fears and refusals as you discover that the preciousness and frailty of life are, in fact, two sides of the same coin.

      The book can act as a guide for anyone going through a hard time; for caregivers; and for anyone who feels they don’t have a proper grasp on such a crucial issue and would like to map out a path to awareness and personal growth. Thanks to this book, you will be invited to reflect on how to turn suffering into something with new meaning.

      Each chapter features guided reflections, mindfulness exercises and real-life stories to help you live every day to the fullest.

    • Giovanni Siri   

      Changing your Mind

      A new mindset to look at the future

      This essay meets the growing urge for major historical summaries and for guidelines on how to address the uncertainty and complexity that characterise our lives, our moods and our work.

      Giovanni Siri deals with the subject through the eyes of someone who, having specialised in psychology, has spent his working life in businesses as a strategic consultant and has learnt hands-on how to avoid intellectual diagnosis as well as diagnosis through prescriptions.

      Instead, his work is inspired by analysing our “modern mentality”, offering a reading experience that reveals our daily mental patterns, or to what extent the perception of an “age of uncertainty” depends on a flawed perspective, where reality is seen through the lenses of a modernity that has already moved on.

      The book is intended for anyone wishing to understand the meaning of the present in order to make responsible choices, particularly readers with professional decision-making tasks such as managers and trainers. The belief is that businesses and training companies are now the launching pad for real change.

    • Luca Orlandini   

      Conversion Strategies

      Business Validation, real Positioning, lead Generation

      The book is a practical guide to optimise your business idea, increase its effectiveness and identify the best way to launch it in the market and on the web.

      You will learn how to apply the most effective conversion strategy for your business, acquiring all the tools you need to become independent. You will also learn how to analyse your niche market in order to understand its potential and how to assess your budget.

      Finally, the book shows you how to enhance your brand positioning with personal branding and the ikigai method and how to adapt your content marketing to all levels of awareness.

    • Vincenzo Russo    Giorgio Gabrielli   

      Neuroselling

      Neuroscience’s Contribution to Sales Techniques

      The book focuses on neuroselling as a new approach – based on a better understanding of the brain – to sales techniques.

      This is the first scientifically sound book about the latest findings on the relationship between brain function and sales techniques.

      It is designed to provide the business community with a basic understanding of the human brain and the latest findings on persuasive processes, particularly those based on the brain’s unconscious response mechanisms. For this reason, after a brief presentation of how the brain works and what its secrets are, the authors delve deeper into the processes underlying unconscious decisions, emotions and perceptions, sourcing from the latest neuroscientific research.

      The outcome is a scientific and practical handbook, accessible even to beginners; it is a useful application tool for companies and individual professionals working in a topical relational context such as the business world.

    • Irene Festa   

      Illustrated Fashion

      The language of clothing

      Illustrated Fashion is a fully visual volume in three languages – Italian, English and French – designed as a handy reference guide for specific fashion design terms.

      With over 2,000 entries and 1,500 technical illustrations, the book is aimed primarily at fashion students and designers, as well as fashion enthusiasts wishing to expand their vocabulary. It includes all the most common clothing-related terms sorted by item. The highly detailed illustrations focus on different clothing features, such as necklines, pockets and sleeves, all of which are thoroughly examined in the appendix.

      The book has been designed both as a handbook and a source of inspiration for new hybrid clothing items or fresh takes on the classics.

    • Albano Marcarini   

      Atlas of arcane Mountains

      Stories and myths of the vertical world in 100 illustrations and 100 watercolours

      This atlas is all about the world’s most breath-taking mountains, from Olympus to Ararat. Get ready to plot your perfect tours and travels – even just in your mind.

      Mountains have always aroused enormous and sometimes conflicting sensations: astonishment, wonder, power, fear, ambition, holiness and closeness to God, respect or conquest, and even the unknown – but hardly ever indifference. Some mountains are imbued with an aura even higher than their own staggering heights.

      They are sacred, mythical, or idealised. No region in the world is without mountains; all peoples have their own. Each mountain has its own story and narration: Olympus, the home of the Gods; Calamita, a place of arcane power; Kailas, a destination for pilgrims; Ararat, the final refuge; or Sinai, the revelation. These mountains are arcane in Leopardi’s sense of the word: the secrecy and mystery surrounding them inspires fascination or attraction.

      Written with the same easy-going style of Atlante inutile del mondo, the book features custom cartographic tables and watercolours as well as an appendix which, as in the former publication, functions as an in-depth examination and guide for each destination.

    • Giorgio Taverniti   

      Liquid Google

      Towards a new Internet

      Liquid Google is the reference book to understand what Google is today and, hence, what the Internet is today. The book has been penned by leading Italian digital expert Giorgio Taverniti.

      Google has changed, becoming liquid. However, very few have realised this and figured out how to approach it. Most people in marketing and communication still work as if they were stuck in 2007, when Google was a static, immovable phenomenon.

      Liquid Google aims to fill this void in the understanding of the new digital reality, in the hope of putting the issue of obsolete technologies behind us once and for all.

      This book provides a vision to all Google and Internet users, be they content creators, organisers, optimisers and even just searchers. Today, Google is far more than a search engine – it is the Internet itself. If you don’t understand Google’s ecosystem, you can’t play its game and take advantage of its business opportunities.

    • Marco Bucciantini    Federico Ferrero   

      The Last Monkey

      The Evolution of Tennis up to Roger Federer

      The riveting history of tennis – a game steeped in tradition but still ever –evolving.

      Tennis is the summation and expression of man, what he has been and what he wants to become, solving numerous conflicts and developing a game that depends on the net sum of his qualities and shortcoming; that very sum then has to be turned into an identity complemented with ideas and strikes, tweaking, fine-tuning and even discarding them as needed, in order to identify the optimal strategy for each match. This is the only way to overcome one’s opponent and be the first across the line. It is an individual struggle that concerns everyone because human expression can only endure if it draws in its contemporaries and generates an economy that is advantageous for its performers, its organisers and its followers.

      In this growing need for exasperation, Roger Federer appeared – the last monkey. But what kind of evolution can there be after him? This book attempts to answer this question beginning with the origins of man's evolution.

    • Marco Stampa    Donato Calace    Nicoletta Ferro   

      The Enterprise of Sustainability

      A Compass for Business between global Challenges and Greenwashing

      This book tells you everything you need to know about sustainability. It is a full-blown compass to guide entrepreneurs through the background noise of green communication – often seen as an end rather than a means – and the intricacies of rules, standards and best practices.

      Greta Thunberg, Fridays for Future, the 17 goals set by the UN and the pandemic crisis have driven the issue of sustainability to the top of everyone’s agenda. But what does it mean today to talk about the various nuances of sustainable development? How does this relate to companies and their strategic outlooks?

      This book takes the reader on a journey from the origins of sustainability to contemporary financial phenomena and the debates in which all businesses are involved as they face global challenges such as climate change and the impact on biodiversity, as well as the increasingly pressing demands of civil society.

      Enriched with contributions from Europe’s leading sustainability experts and rounded out by a chapter on China, this book is a handy guide for the vast market of pros in a new profession – be they experienced managers or fresh graduates – so that they do not get lost along the road to a better future for all.