Subjects

2 results found - page 1 of 1

    • Tommaso Rossi    Cristina Caterina Rambaldini   

      Discovering and Understanding China

      A Handbook of History, Literature and Civilisation

      Written mostly in Chinese, the book features historical, literary and socio-cultural content for language students as well as readers interested in discovering the complex and multifaceted China universe.

      The book is divided into fifteen units that retrace Chinese history from its beginnings to the present day and explore literary aspects (author biographies, currents and extracts from around fifty original texts), as well as offering numerous cultural and topical ideas, often analysed from a comparative perspective.

      The careful use of vocabulary and syntax enables readers to progress from an A2+ to a B1+ level. The contents are conveyed in Chinese and each unit ends with a summary in Italian.

      Each reading includes glossaries in Italian as well as comprehension, textual analysis, writing and thematic comparison exercises. Furthermore, many of the texts include an audio recording to help improve oral comprehension.

    • Stefania M. Maci   

      English Tourism Discourse

      Insights into the professional, promotional and digital language of tourism

      The book explores the peculiarities of the English language in the field of tourism in all its promotional and professional aspects.

      The rapid development of the supply and demand chain in the tourism industry has forced the industry to adapt; in order to sell the same product to different targets and in different markets, tourism organisations must develop different textual genres that present content in a linguistically appropriate and convincing manner. By examining actual tourism material, the book highlights how tourism discourse in English dynamically reflects new trends in society and is a form of multimodal and hypertext communication that delivers exciting descriptions of destinations and conveys the idea that tourists are solely responsible for their choices. Aimed primarily at university or master's degree students, the book also caters to researchers or scholars of sector-based languages.