This book tells you everything you need to know about sustainability. It is a full-blown compass to guide entrepreneurs through the background noise of green communication – often seen as an end rather than a means – and the intricacies of rules, standards and best practices.
Greta Thunberg, Fridays for Future, the 17 goals set by the UN and the pandemic crisis have driven the issue of sustainability to the top of everyone’s agenda. But what does it mean today to talk about the various nuances of sustainable development? How does this relate to companies and their strategic outlooks?
This book takes the reader on a journey from the origins of sustainability to contemporary financial phenomena and the debates in which all businesses are involved as they face global challenges such as climate change and the impact on biodiversity, as well as the increasingly pressing demands of civil society.
Enriched with contributions from Europe’s leading sustainability experts and rounded out by a chapter on China, this book is a handy guide for the vast market of pros in a new profession – be they experienced managers or fresh graduates – so that they do not get lost along the road to a better future for all.