The Creative Restaurant Branding® method is a journey into creating the personality of your restaurant – a winning strategic and positioning element to identify your target audience.
Nicoletta Polliotto and Ilaria Legato, who have years of hands-on experience with professional solutions for the development of the Italian restaurant industry, have written this manual for all the entrepreneurs, restaurateurs and chefs who have opened or want to open a business, but also for young professionals who are approaching the catering world for the first time.
The book takes a practical approach, providing guidelines, templates and exercises for creating a restaurant business from scratch. It includes a valuable work grid to help you develop your own branding strategy, from conception to development. You will learn how to identify the personality of your restaurant and recognise the power of customer relationship; you will also learn to create empathy in your communication with existing and future customers (brand communication). Rounding out the course is a series of case studies from national and international companies; these inspirational experiences can help you identify your very own winning modus operandi.
The authors will lead you and support you as you open your business and make it grow, following a well thought-out path and forging it into something memorable and unique. After all, in today’s world a good idea is no longer enough to be successful – vision, strategy and planning are just as important.