Subjects

3 results found - page 1 of 1

    • Nicoletta Polliotto    Ilaria Legato   

      Creative Restaurant Branding

      How to bring out the extraordinary Identity of your Restaurant

      The Creative Restaurant Branding® method is a journey into creating the personality of your restaurant – a winning strategic and positioning element to identify your target audience.

      Nicoletta Polliotto and Ilaria Legato, who have years of hands-on experience with professional solutions for the development of the Italian restaurant industry, have written this manual for all the entrepreneurs, restaurateurs and chefs who have opened or want to open a business, but also for young professionals who are approaching the catering world for the first time.

      The book takes a practical approach, providing guidelines, templates and exercises for creating a restaurant business from scratch. It includes a valuable work grid to help you develop your own branding strategy, from conception to development. You will learn how to identify the personality of your restaurant and recognise the power of customer relationship; you will also learn to create empathy in your communication with existing and future customers (brand communication). Rounding out the course is a series of case studies from national and international companies; these inspirational experiences can help you identify your very own winning modus operandi.

      The authors will lead you and support you as you open your business and make it grow, following a well thought-out path and forging it into something memorable and unique. After all, in today’s world a good idea is no longer enough to be successful – vision, strategy and planning are just as important.

    • Davide Bertozzi   

      Images versus Words

      Writing and Designing advertising Messages

      A concise and effective guide to constructing advertising messages, training creativity and designing appropriate, accurate and effective communication.

      Images versus Words investigates advertisement writing and visual design, particularly the form and content of the messages we use to communicate, excite and sell.

      Images versus Words is a real training ground for copywriters, art directors, social media managers and creative directors, who will learn how to organise texts and images with taste and awareness – not by resorting to petty tricks or magic formulas but by applying well-proven, tried-and-tested empirical methods.

      In this journey down the sometimes exhilarating roads of advertising and the sometimes impervious paths of content design, where theory and technique meet in highly creative occasions, you will be treated to more than 50 images – after all, in a manual entitled Images versus Words it couldn’t be otherwise!

    • Alberto Di Mase    Ale Agostini   

      B2B Marketing Revolution

      Win Hearts, create Leads, dominate the Market

      Learn how to win the hearts and minds of B2B clients through enhanced branding and high ROI, and how to crush your competition.

      B2B Marketing Revolution shows you how to apply consumer logic and CRM to the more complex industry of B2B and direct marketing.

      Success begins with a strategy built on an “I measure therefore I am” approach to provide readers with an integrated MIM® (Multidimensional Integrated Marketing) approach.

      The final part shows how MIM® can be applied to your media mix and investigates the very heart of online and offline operative marketing.