Learn how to win the hearts and minds of B2B clients through enhanced branding and high ROI, and how to crush your competition.
B2B Marketing Revolution shows you how to apply consumer logic and CRM to the more complex industry of B2B and direct marketing.
Success begins with a strategy built on an “I measure therefore I am” approach to provide readers with an integrated MIM® (Multidimensional Integrated Marketing) approach.
The final part shows how MIM® can be applied to your media mix and investigates the very heart of online and offline operative marketing.