• Book

    • TikTok
      • Overview
      • The book at glance
      • About the author
      • Press
    • Gabriele Marino      Bruno Surace      (a cura di)


      Understanding the Dynamics of hypersocial Communication

      • Overview
      • The book at glance
      • About the author
      • Press


      This book provides a thorough understanding of the communicative and cultural dynamics of the top social media platform of the moment, thanks to the contribution of a group of scholars combining media studies, sociology, semiotics and linguistics.

      Complementing the reader-friendly theoretical framework is an interdisciplinary outlook that includes a series of thematic case studies: audiovisual formats and genres, sound and music, fashion and characters, language and slang, sexuality and modes of self-representation.

      The book is intended for the broader audience of people inside and outside universities who want to go beyond the inner workings of TikTok and understand its role as a sweeping socio-cultural phenomenon involving communication and marketing professionals, communication scholars and students of communication courses, creatives and content creators. It is also ideal for anyone looking for tools to fathom what is not just the “viral phenomenon of the week” or the “latest hot app”, but one of the most powerful forces in contemporary communication.

      The book at glance

      About the author

      Gabriele Marino is a semiologist, a researcher at the University of Turin and an expert in music and online communication. He is the author of Frammenti di un disco incantato (Aracne, 2020).

      Bruno Surace is a film scholar, a semiologist and a researcher at the University of Turin, where he teaches Cinema and Audiovisual Communication. He is the author of I volti dell'infanzia. Cinema, immagini, nuovi media (Mimesis, 2022).

  • Book formats

    • Binding: Paperback
      Size: 15 x 21
      Print: Black and white
      Pages: XLII-182
      ISBN: 9788836013883
      Price: € 24,90

    Digital formats

    • epub
      ISBN: 9788836013890
      Price: € 20,99
    • Piattaforma: Amazon
      ISBN: 9788836013890
    • Piattaforma in abbonamento: Perlego