This is the third edition of a Digital Marketing series bestseller. It illustrates all the main web marketing tools for SMEs.
How can one take full advantage of the web’s business opportunities? How can one create the ideal mix of digital and traditional tools to stand out, gain effective exposure, establish relations and reach new customers? How can one optimise investments and set budgets? The author guides the reader step by step in defining a digital marketing plan, presents the main tools (SEO, social media, e-mail marketing etc.) and reveals the secrets to achieving satisfying results. Rounding out the book are examples of SMEs that successfully used the internet to improve their business.