This is a complete and updated guide to understand the world of influencers and how to easily create effective influencer marketing campaigns. Influencermania explores influencer marketing, highlighting the aspects that set it apart from all other forms of promotion.
Influencer marketing generates a return on investment eleven times higher than any other form of digital marketing. The book provides a thorough examination of influencer marketing, exploring its birth in the history of communication and how it has evolved until today; it provides all the tools and tricks to start a campaign with the very Web stars who can bring a tangible boost to your brand. The book also features contributions by Italy’s leading digital industry specialists, as well as a series of interviews with the influencers themselves.