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  • Book

    • Influencermania
      • Overview
      • About the author

    • Omar Rossetto      Mariaisabella Musulin     

      Influencermania

      The history, strategies and breakthroughs of the decade’s most profitable media activity

      • Overview
      • About the author

      Overview

      This is a complete and updated guide to understand the world of influencers and how to easily create effective influencer marketing campaigns. Influencermania explores influencer marketing, highlighting the aspects that set it apart from all other forms of promotion.

      Influencer marketing generates a return on investment eleven times higher than any other form of digital marketing. The book provides a thorough examination of influencer marketing, exploring its birth in the history of communication and how it has evolved until today; it provides all the tools and tricks to start a campaign with the very Web stars who can bring a tangible boost to your brand. The book also features contributions by Italy’s leading digital industry specialists, as well as a series of interviews with the influencers themselves.

      About the author

      Omar Rossetto was born in Montebelluna in 1991. He belongs to the generation of millennial marketers. He is Head of Social Media at Velvet Media, a young and innovative marketing agency in Castelfranco Veneto.

      Mariaisabella Musulin was born in Gorizia in 1991. She is co-founder of the start-up Just X, dedicated to influencer marketing, and Project Manager of the fashion division of Velvet Media Italia.

  • Book formats

    • Binding: Paperback
      Size: 14 x 21,5
      Print: 2 colours
      Pages: XVIII-174
      ISBN: 9788820398521
      Price: € 19,90

    Digital formats

    • epub
      ISBN: 9788820398538
      Price: € 15,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788820398538
    • Piattaforma in abbonamento: Perlego