Author: Alfonso Cannavacciuolo

This is Italy’s first book dedicated to social writing. It is a practical guide for businesses, communication agencies and professionals. It provides theoretical and practical answers to the daily questions of thousands of people working with Facebook, Instagram and LinkedIn, filling a crucial gap in the writing manual market.

Who are the users and how do you grasp their attention? How do you write a post or advertisement? How do you write a caption or biography for Instagram? The book is an indispensable guide as it answers all these questions, providing plenty of tips, examples and proven techniques for anyone working with social media.

This book provides theoretical and practical answers to professional writers; it is also a comprehensive guide for aspiring copywriters and writers, as well as a treasure trove for anyone wishing to boost their writing skills.
The author goes into all the necessary skills, starting from the basics of effective writing all the way to mastering the main traditional and digital media. Readers will learn the techniques to write ads, brochures, business letters, radio and TV spots, press releases, websites, e-mails, web banners, social network texts, SEOs and much more.