0
Home Foreign Rights Catalogue Digital Marketing

  • Book

    • Alfonso Cannavacciuolo     

      Social writing and copywriting

      How to write for Facebook, LinkedIn and Instagram

    • Social writing and copywriting
      • Overview
      • About the author

    • Alfonso Cannavacciuolo     

      Social writing and copywriting

      How to write for Facebook, LinkedIn and Instagram

      • Overview
      • About the author

      Overview

      This is Italy’s first book dedicated to social writing. It is a practical guide for businesses, communication agencies and professionals. It provides theoretical and practical answers to the daily questions of thousands of people working with Facebook, Instagram and LinkedIn, filling a crucial gap in the writing manual market.

      Who are the users and how do you grasp their attention? How do you write a post or advertisement? How do you write a caption or biography for Instagram? The book is an indispensable guide as it answers all these questions, providing plenty of tips, examples and proven techniques for anyone working with social media.

      About the author

      Alfonso Cannavacciuolo lives in Naples. He is a professional copywriter and editor. In 2002 he founded Scrittura.org, the first Italian agency specialized in writing for companies, advertising agencies and web agencies. He teaches at academies and Master’s courses in communication. He has also written Manuale di copywriting e scrittura per il web (Hoepli, 2018).

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Black and white
      Pages: XXII-250
      ISBN: 9788820398545
      Price: € 29,90

    Digital formats

    • epub
      ISBN: 9788820398552
      Price: € 24,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788820398552
    • Piattaforma in abbonamento: Perlego