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Home Foreign Rights Catalogue DIGITAL MARKETING

  • Book

    • Web3 Marketing
      • Overview
      • About the author
      • Press

    • Stefano Pisoni      Arcangelo Caiazzo     

      Web3 Marketing

      NFT, DAO, DeFi and the Metaverse

      • Overview
      • About the author
      • Press

      Overview

      Web3 Marketing is a comprehensive handbook that allows everyone to understand the marketing opportunities offered by the technologies behind the metaverse and the broader Web3.

      After an introduction to how blockchain, cryptocurrencies and different types of NFTs work, the book goes on to show how to build an NFT community, how to use social media and how to set up an influencer marketing campaign for NFTs.

      Designed for professionals, entrepreneurs or anyone wishing to take advantage of the possibilities offered by one of today's major technological innovations, the book is rounded out by a glossary and an appendix dedicated to the best NFT coins by market capitalisation.

      About the author

      Arcangelo Caiazzo is a content and influencer marketing expert. As CEO and co-founder of Mare Media, he helps influencers, creators, entrepreneurs and businesses to harness the creators’ economy. He has worked with companies such as Ledger, Flowe, Crypto.com and Bitpanda.

      Stefano Pisoni is a digital marketing expert and a co-founder of Mare Media. He deals with personal branding and influencer marketing. He has worked with companies such as Shimano, Kiwi.com, Flowe and Tom’s Hardware.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Black and white
      Pages: XII-156
      ISBN: 9788836012909
      Price: € 22,90

    Digital formats

    • epub
      ISBN: 9788836012916
      Price: € 18,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788836012916
    • Piattaforma in abbonamento: Perlego