Catalogue

With a series of interviews to experts, environmentalists, managers and businesspeople, the book takes us on an enthralling journey to the origins of plastic, explains why it has become such a problem for the environment and illustrates some possible solutions, such as bioplastics, recycled plastic and chemical recycling.

It can take on any shape, it’s indestructible and it’s cheap. And it’s everywhere. We’re talking about plastic – a wonderful material that has driven the surge of our consumer society and has become our foe.

The rivers and seas are rife with plastic. And now we know that even our tap water is ridden with microplastics from clothes, creams and toothpaste.

For this reason, governments and international organisations such as the UN have declared war on plastic.

The book features eye-opening interviews from industry specialists such as Novamont, A2A, Bio-on and Corepla.

Discover today’s world of beer and all the different styles, as well as their history, features and recommended pairings.

The book provides a simple yet thorough description of forty different beer styles, recommending an outstanding Italian craft beer for each one as well as the ideal pairings with Italian cuisine.

The book also suggests thirty easy recipes using traditional Italian ingredients. Each recipe comes with mouth-watering pictures of the dish.

At the end of the book you can find a list of the best Italian craft beers and a comprehensive guide to hops, malts and glasses.

The book is suitable for beer newbies and connoisseurs alike. Thanks to its layout you can enjoy it in one go or use it as your go-to touchstone for all your beer queries.

A journey through the centuries to discover sailing and its role in commercial, political and military history and sport.

The book investigates the development of sailing in the western world, from the first ships of ancient civilisations and the Middle Ages to the great geographical discoveries with galleons and vessels, until the disappearance of sailing from military, merchant and passenger ships and its resurgence in the field of sport and leisure. A brief historical background is given for each age, followed by a detailed overview of the different types of vessels that looks at both navigation and technical aspects. The style is very accessible and is accompanied by a fitting selection of drawings and pictures.

Learn how to win the hearts and minds of B2B clients through enhanced branding and high ROI, and how to crush your competition.

B2B Marketing Revolution shows you how to apply consumer logic and CRM to the more complex industry of B2B and direct marketing.

Success begins with a strategy built on an “I measure therefore I am” approach to provide readers with an integrated MIM® (Multidimensional Integrated Marketing) approach.

The final part shows how MIM® can be applied to your media mix and investigates the very heart of online and offline operative marketing.

Innovators are to company growth what misfits are to company survival. Through the story of his professional experience and private life the author, with the help of a number of conversations with innovators and leaders, finds predictable patterns to help figure out ways to not only spot these lateral thinkers in your organization but also to deal with them and make use of their peculiar talents to improve your business.

The tension between incremental innovation and disruptive innovation, between the business as usual and what is coming next, is not something any company should be afraid of, and rebels are there to transform this tension into an opportunity, if you know how to deal with it.

English Translation by the author already available

This book is intended for professionals of the tourism industry. It lays out a strategy for effectively managing digital channels and social media in order to boost business and customer fidelity.

Thanks to a theoretical and practical approach to the digital world and social media marketing, Carminati lays out a three-phase approach consisting of scenario, tools and strategy.

By studying how travellers behave, we can identify the most effective channels to communicate our business and establish our goals, our investments and how we are going to involve professionals such as digital strategists, influencers and bloggers.

The book comes with plenty of checklists, exercises, examples, contributions from experts, experiences from industry professionals and tips on how to stay strong in the controversial world of digital marketing.

In an age where storytelling runs rampant, this book can help you understand the world of images and how to read a visual, or how to design your own visual and imaginary story. The more we grow accustomed to images, the less we seem able to understand them.

Today, everything is communicated through images: brands, products and people. Unfortunately there is a lack of tools for professionals to understand, assess and design visual stories. This book is specifically designed to fill this void, thanks to the author’s many years of teaching to communication professionals, and of advising and designing for large businesses and multinationals.

The two authors draw inspiration from the piano to create a stereophonic journey blending music and management.

The two authors draw inspiration from the piano to create a stereophonic journey blending music and management. The seven notes become seven qualities that are as pivotal in business as they are in art.

They are behavioural, philosophical and even professional dictates. They help one to work and live better, whether it’s about finding one’s centre and self-control like DO, the first note, or the ability to get in sync with one’s essence and fate, like SI, the last note.

For each note, analysis tools and managerial solutions are given, including case studies from national and international organisations; in the world of music, a famous rockstar (Battiato, Springsteen, Bowie, The Beatles etc.) is cited as the embodiment of a certain skill.

It is an inspirational book that will help readers achieve self-awareness and assess the state of their talents.

The book explains how to use Instagram to capture potential customers, how to recognise real influencers and how to understand Instagram ad campaign figures.

Instagram is a full-blown showcase for thousands of Italian businesses, who use this social network to promote their brands but unfortunately lack the skills to understand how to use Instagram to achieve noteworthy results. Hence, they are easy prey for so-called experts and wannabe influencers whose numbers, at a closer look, don’t create any added value at all. Thanks to the suggestions of the authors and to the several case studies detailed in the book, readers can understand how Instagram advertising can be integrated into a complex marketing strategy and how it can be used in synergy with other web marketing tools to achieve every business’ ultimate goal: profit.

This is a visual and explorative journey where we discover water as a common good and humankind’s right to water, while gaining insights into the eternal conflict for blue gold.

Water is crucial to life as we know it. it is a precious resource that has always been the object of struggles, conflicts and impoverishment.

This book is a modern-day atlas – both thematic and geopolitical, with a strong information-design orientation that raises awareness on the right to water as the future for our planet.

The book contains 14 chapters with signature features, charts and maps that provide precious geopolitical insights into the major criticalities concerning water systems: water cycles; water around us; the great rivers; the great lakes; seas and oceans; climate change; virtual water; farming and water safety; an electric drop; dams; water grabbing and human rights; health and hygiene; bottled water.