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  • Book

    • Sara Caminati     

      Digital Strategy for Tourism

      Tricks and Ideas to welcome Clients online and on the Social Media

    • Digital Strategy for Tourism
      • Overview
      • About the author

    • Sara Caminati     

      Digital Strategy for Tourism

      Tricks and Ideas to welcome Clients online and on the Social Media

      • Overview
      • About the author

      Overview

      This book is intended for professionals of the tourism industry. It lays out a strategy for effectively managing digital channels and social media in order to boost business and customer fidelity.

      Thanks to a theoretical and practical approach to the digital world and social media marketing, Carminati lays out a three-phase approach consisting of scenario, tools and strategy.

      By studying how travellers behave, we can identify the most effective channels to communicate our business and establish our goals, our investments and how we are going to involve professionals such as digital strategists, influencers and bloggers.

      The book comes with plenty of checklists, exercises, examples, contributions from experts, experiences from industry professionals and tips on how to stay strong in the controversial world of digital marketing.

      About the author

      Sara Caminati is the founder of Webinchiaro. She is a digital marketing teacher and consultant. She works with professionals and companies to help them design and implement digital communication strategies.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Black and white
      Pages: XXIV-280
      ISBN: 9788820391676
      Price: € 24,90

    Digital formats

    • epub
      ISBN: 9788820392932
      Price: € 20,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788820392932
    • Piattaforma in abbonamento: Perlego