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  • Book

    • Ilaria Barbotti     

      TikTok Marketing

      Viral Videos and Hashtag Challange: how to make Business with Generation Z

    • TikTok Marketing
      • Overview
      • About the author
      • Press

    • Ilaria Barbotti     

      TikTok Marketing

      Viral Videos and Hashtag Challange: how to make Business with Generation Z

      • Overview
      • About the author
      • Press

      Overview

      A theoretical and practical manual to approach TikTok as a creator and a brand, the book illustrates the factors driving the app’s boom in Italy and abroad, and details what makes it different from its main rival, Instagram.

      After a broad overview of the structure of the Chinese app released by ByteDance, we investigate the community, engagement, marketing and even advertising aspects available for brands and companies, as well as a number of successful Italian and international case studies.

      The book includes a thorough examination of the app’s legal aspects, including privacy and protection of minors (40% of the world’s TikTokers are under 19) edited by an expert lawyer specialised in digital and influencer issues.

      About the author

      Ilaria Barbotti is a business consultant and an expert in social media and influencer marketing. She founded Igersitalia, the only Italian Instagram fan network.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Colours
      Pages: X-182
      ISBN: 9788820398293
      Price: € 22,90

    Digital formats

    • epub
      ISBN: 9788820398309
      Price: € 18,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788820398309
    • Piattaforma in abbonamento: Perlego