• Book

    • Corporate storytelling
      • Overview
      • About the author
    • Andrea Fontana     

      Corporate storytelling

      The ultimate guide

      • Overview
      • About the author

      Overview

      The ultimate guide to storytelling by the leading Italian author is back, with updated methods and tools to create a narrative about a brand, a product or even life. The latest edition of Corporate storytelling provides a detailed explanation of the fundamental techniques, steps and processes of storytelling both in individual brand and business storytelling.

      Packed with the most recent case studies, practical examples and exercises, the book shows you how to identify the "what", "where", "how" and "why" of telling your company’s story, no matter its type and size. Stories are crafty – they don’t come free; they need to be sought, found and told. Most of the chapters include a worksheet where you can set up an actual storytelling project.

      About the author

      Andrea Fontana is Italy’s most renowned Corporate Storytelling expert. He is the president of Storyfactory and was the first to introduce corporate storytelling to Italy. He teaches Storytelling and Corporate Storytelling at the University of Pavia and IULM University. His recent publications with Hoepli include Storytelling for dummies (2017) and Fake news: sicuri che sia falso? (2018).

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Black and white
      Pages: XXII-242
      ISBN: 9788820396299
      Price: € 24,90

    Digital formats

    • epub
      ISBN: 9788820398842
      Price: € 17,99
    • Platform: Amazon
      kindle
      ISBN: 9788820398842