This is the first Italian manual that explains what branded podcasts are, how to design them and what value they bring to a content marketing strategy.
In 2019, 12.1 million people in Italy listened to at least one podcast, compared to 10.3 in 2018, marking a 16% increase. The average listening time of a podcast is over 20 minutes. These data alone shows how the podcast medium can become a truly effective and innovative tool in your corporate communication and marketing strategy. The handbook contains all the tools you need to design successful podcasts in keeping with the narrative form needed to give voice to brand values in a way that is relevant to listeners. Marketing and communication managers of companies and agencies will find case histories and interviews with the protagonists of the Italian podcast world, enabling them to discover all the tools of the trade to understand what branded podcasts are, how to design them and how to integrate them effectively into a successful marketing plan.