• Book

    • Mariano Diotto     

      Neurobranding

      Neuromarketing in Advertising and Brand Strategies for Marketers

    • Neurobranding
      • Overview
      • Resources
      • About the author
    • Mariano Diotto     

      Neurobranding

      Neuromarketing in Advertising and Brand Strategies for Marketers

      • Overview
      • Resources
      • About the author

      Overview

      This is the first book on neurobranding to come out in Italy. It explains the principles of neuroscience and how to use them to improve brand identity communication and how to ethically model consumer behaviour.

      Mariano Diotto – a university lecturer and speaker at the main marketing events – has been the first to introduce neurobranding in Italy, using a new approach to brand positioning and communication strategies.

      In addition to a thorough theoretical study of the brain, archetypes and cognitive bias, the book includes an exhaustive selection of interviews and case studies, making it a unique touchstone for the rapidly growing discipline that is neuromarketing.

      The book is a ground-breaking solution for entrepreneurs, managers, creatives, art directors and even students, who will find new strategic models they can easily apply in their professions.

      About the author

      Mariano Diotto is a university lecturer at IUSVE in Mestre, a brand strategist and a neurobranding expert. He is Brand Department Manager at AINEM (Italian Neuromarketing Association).

  • Book formats

    Product not purchasable
    • Binding: Paperback
      Size: 15,5 x 23
      Print: 2 colours
      Pages: XXVIII-436
      ISBN: 9788820397807
      Price: € 29,90

    Digital formats

    • epub
      ISBN: 9788820397814
      Price: € 24,99
    • Platform: Amazon
      kindle
      ISBN: 9788820397814