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Home Foreign Rights Catalogue Neuromarketing

  • Book

    • Andrea Saletti     

      Neuro E-commerce

      Neuroscience and Psychology to Create the Ideal Shopping Experience

    • Neuro E-commerce
      • Overview
      • The book at glance
      • About the author

    • Andrea Saletti     

      Neuro E-commerce

      Neuroscience and Psychology to Create the Ideal Shopping Experience

      • Subject
      • Neuromarketing
      • Publication
      • 10/2025
      • Rights
      • Rights available Worldwide
      • Subject
      • Neuromarketing
      • Publication
      • 10/2025
      • Rights
      • Rights available Worldwide
      • Subject
      • Neuromarketing
      • Publication
      • 10/2025
      • Rights
      • Rights available Worldwide
      • Overview
      • The book at glance
      • About the author

      Overview

      Neuro E-commerce reveals how neuroscience and psychology can revolutionize the online shopping experience, making it more effective, intuitive, and engaging.

      From interface design to the decision-making processes of digital consumers, the book shows how the brain reacts to a particular layout, a button, or a product description. By combining scientific research with digital practice, the author guides readers to discover an innovative approach to e-commerce–one that can anticipate user behavior and increase conversions and customer loyalty.

      Thanks to real case studies, expert contributions, actionable takeaways, and exercises, Neuro E-commerce is an essential tool for digital professionals who want to transform every online sales platform into an experience tailored to the human mind.

      The book at glance

      Sfoglialibro

      About the author

      Andrea Saletti is a neuromarketing and marketing manager at Pronesis srl, an e-commerce development and optimization agency. A consultant and trainer in neuromarketing and consumer psychology applied to the web for companies and universities (IUSVE, IULM, LUISS, 24h Business School), he has been a speaker on the subject at the most important national web marketing events for years.

  • Book formats

    • Binding: Paperback
      Size: 17 x 24
      Print: Black & white
      Pages: XVI-384
      ISBN: 9788836020218
      Price: € 34,90

    Digital formats

    • epub
      ISBN: 9788836020225
      Price: € 28,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788836020225