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Book
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Andrea Saletti
Neuro E-commerce
Neuroscience and Psychology to Create the Ideal Shopping Experience
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- Overview
- About the author
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Andrea Saletti
Neuro E-commerce
Neuroscience and Psychology to Create the Ideal Shopping Experience
- Overview
- About the author
Overview
Neuro E-commerce reveals how neuroscience and psychology can revolutionize the online shopping experience, making it more effective, intuitive, and engaging.
From interface design to the decision-making processes of digital consumers, the book shows how the brain reacts to a particular layout, a button, or a product description. By combining scientific research with digital practice, the author guides readers to discover an innovative approach to e-commerce–one that can anticipate user behavior and increase conversions and customer loyalty.
Thanks to real case studies, expert contributions, actionable takeaways, and exercises, Neuro E-commerce is an essential tool for digital professionals who want to transform every online sales platform into an experience tailored to the human mind.
About the author
Andrea Saletti is a neuromarketing and marketing manager at Pronesis srl, an e-commerce development and optimization agency. A consultant and trainer in neuromarketing and consumer psychology applied to the web for companies and universities (IUSVE, IULM, LUISS, 24h Business School), he has been a speaker on the subject at the most important national web marketing events for years.
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Book formats
Digital formats