• Book

    • Danilo Zatta     

      The Fundamentals of Pricing

      Pricing Strategies to increase Profitability

    • The Fundamentals of Pricing
      • Overview
      • About the author
    • Danilo Zatta     

      The Fundamentals of Pricing

      Pricing Strategies to increase Profitability

      • Overview
      • About the author

      Overview

      The second edition of Italy’s first and most used guide on how to take full advantage of pricing strategies. A handbook on how to improve company profitability and seize new growth opportunities.
      Pricing is the most impactful factor on company profitability. However, most companies do not take full advantage of the potential of pricing and rely instead on preset formulas; they struggle to go beyond basic profit margins or to do something more than simply keep up with the competition. Others still, they just act on instinct. This often leads to dramatic dips in profits. In this practical, straightforward guide readers will find everything they need to know about pricing – namely what techniques and what tools to use, what the different pricing strategies are, and how to make the best of the potential of pricing. This handbook is dedicated to professionals and companies selling goods or services that are willing to maximise their approach to pricing.

      About the author

      Danilo Zatta is one of the major pricing experts in the world. He works as an executive consultant for several multinational firms and SMEs; he’s also a teacher of Marketing and Pricing. He has written more than ten books, published by Hoepli, Il Sole 24 Ore, and Etas, and more than 300 articles for magazines as renowned as Harvard Business Review, L’Impresa and MarkUp. He is often invited as a speaker to conferences and trade events.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Pages: XII-156
      ISBN: 9788820380304
      Price: € 18,90

    Digital formats

    • epub
      ISBN: 9788820380540
      Price: € 15,99
    • Platform: Amazon
      kindle
      ISBN: 9788820380540