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  • Book

    • Instagram Strategy
      • Overview
      • About the author

    • Alessandro Sportelli      Federico Spinelli     

      Instagram Strategy

      Promote your Business and learn how to recognize fake Influencers

      • Overview
      • About the author

      Overview

      The book explains how to use Instagram to capture potential customers, how to recognise real influencers and how to understand Instagram ad campaign figures.

      Instagram is a full-blown showcase for thousands of Italian businesses, who use this social network to promote their brands but unfortunately lack the skills to understand how to use Instagram to achieve noteworthy results. Hence, they are easy prey for so-called experts and wannabe influencers whose numbers, at a closer look, don’t create any added value at all. Thanks to the suggestions of the authors and to the several case studies detailed in the book, readers can understand how Instagram advertising can be integrated into a complex marketing strategy and how it can be used in synergy with other web marketing tools to achieve every business’ ultimate goal: profit.

      About the author

      Alessandro Sportelli is an entrepreneur and a strategic web marketing guru. He has worked in the field of web marketing services for businesses since the early 2000s.

      Federico Spinelli is a strategic web marketing advisor and entrepreneur.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Black and white
      Pages: XII-308
      ISBN: 9788820390754
      Price: € 29,90

    Digital formats

    • epub
      ISBN: 9788820392031
      Price: € 24,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788820392031
    • Piattaforma: Torrossa
      torrossa
      ISBN: 9788836002658
      Price: € 24,99
    • Piattaforma in abbonamento: Perlego