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Book
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Fabio Capecci Marco Peca
Acquiring Customers with funnel Marketing
A strategic Manual to win over Customers in a consistent, predictable and measurable Manner
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- Overview
- About the author
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Fabio Capecci Marco Peca
Acquiring Customers with funnel Marketing
A strategic Manual to win over Customers in a consistent, predictable and measurable Manner
- Overview
- About the author
Overview
A ground-breaking approach to funnel marketing, featuring turnkey solutions to optimise and implement your customer acquisition strategies.
This is a practical guide that provides step-by-step solutions to increasing your funnel marketing strategies, enabling you to build a marketing model focused on the consumer and their journey to choosing certain goods or services. All the fundamental aspects of communicating with the public are explored, especially brand strength and the relationship with the players involved in the brand's ecosystem: from brand identity to targets, from user status to customer journey, from traffic analysis to optimisation.
Case histories and examples round out the book, allowing you to design the most suitable funnel strategy for your company right from the start.
About the author
Fabio Capecci is a web developer. He manages the programming and process optimisation of Web Marketing tools.
Marco Peca is a marketer specialised in the use of online strategies to create customised customer acquisition journeys.
The two authors work mainly in the Marche region, where they both reside.
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Book formats
Digital formats