Catalogue

This is a guide on how to apply neuroscience to the world of food and beverage – from catering to delivery – so that consumers can get the products they want in their shopping cart and on their tables.

The outcome of the author’s many years of experience, the book lays out several case studies that can help us understand new consumer behaviours, focussing on catering activities ranging from individual points of sale to delivery, as well as brands sold by large-scale retailers.

This practical handbook features the latest scientific research on the whole world of food and wine, providing answers and suggesting effective communication strategies for brands aiming to get into consumers’ shopping carts, for restaurateurs who want to put their guests at ease, and for anyone working in the delivery field and aiming to create a relationship with customers and stand out from the masses.

This is a handy and comprehensive design and research journey to create your own personal, unique and unforgettable brand.

Design Yourself springs from its two authors’ common passion for design. Serena Giust loves taking care of the words she writes; Giada Correale loves taking care of the styles and images she creates. Together they have worked on researching and building a verbal and visual identity, which they describe in this book packed with inspirational reflections, exercises and examples from the best experts.

The purpose of design is to solve problems and create value; hence, design principles can help anyone aiming for awareness and to grow personally and professionally. The authors want to make design principles accessible to everyone and help people use them to create their very own authentic and recognisable visual identities.

Designed for professionals, creatives and SMEs, as well as for students about to enter the world of work, Design Yourself is a book for anyone who wants to stand out and communicate their full potential.

Two Italian managers, two different authors, two men with the same passion, talk about how they understand leadership in a streamlined and innovative text capable of changing the way we look at the art of doing and much more.

Passion and talent, memory, the ability to work in a team inside a company, as in everyday life. What it means to be a leader today and, increasingly, the new challenges of tomorrow. Practical skill, moving constantly between passion and performance. The decisions, dreams, solitude, choices, sharing and vision.

Leadership means successfully taking your place at the head of an enterprise, a shared journey, an adventure lasting years. A new concept of time and space for new horizons, telling the story of fine results achieved, but also of overcoming the fear of facing monumental defeats, the eternal enemies, the thin red line between success and disaster.

Two real lives and a constant exchange of ideas. A new book, made of tags and cloud, practical and inspirational, with an appendix where we can read the biographies of some of history’s greatest leaders.

From the author of the bestseller Tutto su Blockchain (Everything on Blockchain), the first book in Italy on NFTs, their applications and possible future developments.

Everything on NFTs is a comprehensive guide that enables anyone to understand and experience the extraordinary developments of Crypto art and the changes introduced, thanks to blockchain, in the artist-user relationship.

An NFT is a certificate attesting to the uniqueness, authenticity and ownership of a digital item (for example, an image, a video, a song or a simple tweet). Once it is "registered" in the blockchain through a smart contract a broker will no longer be required to certify who can use it. From that moment on, the creator of the NFT can obtain a profit from subsequent transactions: this eliminating of brokerage is the foundation of the great interest that the "NFT phenomenon" is generating among collectors and others as a possible form of investment.

Roberto Garavaglia, thanks to his many years of experience in the field of digital payments, explains also to non-experts what NFTs are, how they are created, what distribution platforms are and how to navigate this new art economy that is "programmable" through tokens.

The final section of the book focuses on the developments of NFTs outside the artistic sector: industries such as music and audiovisual, publishing, gaming and media, but also areas such as Digital Identity of items and digital marketing are possible new application frontiers.

Aimed at those that are in close contact with natural environments, this book, now in its fourth edition and now fully in colour, examines various orienteering techniques, from classic techniques to the use of GPS, to geographical surveys for producing maps of small and large areas.

One section is also devoted to orienteering as a professional sport, a discipline which requires reaching a series of checkpoints in the shortest possible time, with the support of paper and a compass. A useful final section is devoted to mountain meteorology.

Many exercises are included in every chapter, together with their solutions. Attached to the book are two topographic maps of the Istituto Geografico Militare (Military Geographical Institute) on which exercises can be performed, a folder with a goniometer, a coordinatometer and various scale rulers. Software is also available online with specific interactive animations which explain the various techniques and tactics and the use of instruments, with the support of valid spreadsheets to solve without effort even the most complex topographic problems.

The first Italian book on Media Training: a method to help people become aware on how to communicate effectively and confidently in video by means of practical tools.

While many indicators show a clear growth of the audio world, video communication still remains the main channel for success in spreading a message to the largest possible audience.

Gianroberto Marelli, a television director with many years in a managerial career for the Mediaset group, includes in this book all his education and experience, creating an unusual video communication method which combines robust neuroscientific foundations and a practical journey to acquire the necessary elements for effective communication, beyond the video where it takes place.

This is an innovative book for businesspeople, politicians, teachers offering remote teaching and anyone who intends to improve their way of video communication for the purpose of appearing on TV, in a YouTube video, during an Instagram live, hosting a webinar or during a simple meeting.

The calculation of probability can help significantly in the small and big decisions of life, and Cicero had already encouraged to face uncertainty by being guided by examining the probability of events happening.

In this book, using simple probability tools, the authors show with examples and anecdotes how uncertainty situations can be faced rationally, with logical and mathematical skills.

Some of the themes examined, for example the birthday paradox and the Monty Hall problem, will show that our intuitive understanding of probabilities is not good at all, especially when estimating how frequently extremely unlikely events will occur.

This handbook goes in-depth into all the issues related to microphones and their manifold applications to translate sounds, noises and voices into microphone signals in order to record, measure, transmit, broadcast and process them.

Microphones are for sound engineers, or more in general for anyone who uses them for work; they are like brushes and a palette for a painter: in a painting as in a sound recording, the level of the outcome depends on their knowledgeable use, as well as on the vision of what you want to represent.

Microphones have countless applications, so knowing how to choose the most suitable type for each application and being able to use it with skill and creativity on the basis of the context and its technical characteristics are two indispensable tools for anyone focusing their professional activity on sound recording.

This book is a much sought-after reference book to increase, expand or even just refresh one’s knowledge on the subject.

From 1945 to the 21st century, Milan’s architecture has given the city a truly unique international vibe. The book features 150 critical sheets, drawings and original photographs that retrace the history of an Italian way to modernity.

In the book, a pool of authoritative scholars and designers critically examine the most significant buildings (residential buildings, offices, monuments and churches) designed by famous Italian and foreign architects who, over the last 75 years, have given Milan an important role on the international scene, making it an open-sky museum of modern and contemporary architecture.

The refined photography by Sosthen Hennekam (a highly appreciated designer and photographer in the world of architecture), the redesigned plans of the buildings and the city maps give the book a technical and aesthetic quality in the finest tradition of Hoepli publications on similar subjects.

The book accompanies you through all the stages of love – from falling in love to full-blown love and mature relationships – and investigates the importance of erotic intelligence in order to live a relationship with a healthy balance of emotional and physical intimacy.

Loving would not be difficult if there were not so many misunderstandings and mistaken beliefs that make things complicated and confusing. A relationship begins with falling in love, then it sometimes turns into love and finally it can become a lasting relationship with friendly or passionate overtones that make each relationship unique. Each of these stages has its reasons and its obstacles to overcome.

The book comes with audio files for practising mindfulness; it lays out the details of each stage and the tools to deal with the trials you might encounter on the road to peaceful and lasting love.