Catalogue

This book is a roadmap for all adults – not necessarily parents – who want to live a more aware, attentive and adventurous relationship with children and youths, as they rediscover that happiness is not an extra in life but an actual birthright.

It is a guide that helps us to take care of ourselves in our educational role and then look after the children and adolescents we care about; it teaches us how to rethink what it means to grow up, making happiness the number one educational priority.

Each of the book’s six sections is enriched by practical suggestions, enabling us to approach mindfulness in a sustainable and welcoming manner. The book then delves into the practices of the heart, exploring qualities such as attention, kindness, acceptance and compassion. They are qualities that everyone possesses, but that mindfulness helps us to nurture in our relationship with children and youths. The last part of the book includes ideas for putting mindfulness into practice at home and in the classroom, with expressive games, guided practice and thematic narratives available both in print and as audio tracks.

The 120 best known, most established and appreciated cocktails recognised by the International Bartending Association in the 2020 standings as well as the big names that didn’t make the final cut.

The book is divided into three parts. The first is a brief historical overview of the evolution of cocktails that explores the turning points, the bartenders and the other factors that led to their popularity.

The second part features clear and schematic descriptions of the cocktails, including alcoholic products and other ingredients, tools, glasses, cocktail designing techniques as well as tips on how to make your own cocktails at home.

The third part is the heart of the book. Here, a fact sheet is provided for each cocktail, including photos of the drink as well as historical notes, the official IBA recipe, the recipe with the products and adjustments suggested by the author, the crucial prep steps and tips, the alcohol content and the flavour.

This is a book for amateurs and professionals in line with today's bartending standards and enriched with the stunning shots by Felix Reed, among the 200 best advertising photographers in the world.

Five of Italy's most qualified management experts provide accurate, knowledgeable and concrete answers to questions about what companies need to really grow in their current markets or to make headway in new ones, while understanding what holds back development and what solutions can boost it.

The book answers these and many other questions, examining specific cases, constructing solid and measurable intervention models, and thoroughly investigating the relevant issues from multiple angles.

This is not a technical handbook, nor is it simply an illustration of corporate know-how. Rather, it is a jointly authored essay that offers a constructive and thoroughly insightful reflection based on first-hand national and international experiences on the reasons for the difficulties that many companies find in their path. It also shows how to transform risk and difficulties into opportunities for growth and accelerated development.

A concise and effective guide to constructing advertising messages, training creativity and designing appropriate, accurate and effective communication.

Images versus Words investigates advertisement writing and visual design, particularly the form and content of the messages we use to communicate, excite and sell.

Images versus Words is a real training ground for copywriters, art directors, social media managers and creative directors, who will learn how to organise texts and images with taste and awareness – not by resorting to petty tricks or magic formulas but by applying well-proven, tried-and-tested empirical methods.

In this journey down the sometimes exhilarating roads of advertising and the sometimes impervious paths of content design, where theory and technique meet in highly creative occasions, you will be treated to more than 50 images – after all, in a manual entitled Images versus Words it couldn’t be otherwise!

A journey into the biggest reorganisation of the media industry of all time – not just a series of technological upgrades but a full-blown paradigm shift.

What business models are driving the changes taking place in the media? How does the subscription economy aimed at turning us all from occasional product buyers into loyal service network subscribers work? What are the recommendation strategies Amazon uses to bind us to their endless libraries? Why has "The New York Times" been saying for some time now that they want to model themselves after Netflix, a Silicon Valley technology company that produces films but is not interested in releasing them in cinemas?

#Mediastorm aims to provide answers to these and other similar questions, in order to map out this ever-changing, topsy-turvy world, thus offering a tool to build a more conscious relationship with the media.

A wonderful journey into nature's grand designs, illustrated by evolutionary biology – the natural science concerned with describing the history of life on Earth.

The authors show how every major evolutionary change is driven not only by the Darwinian struggle for life, i.e. competition, but also by another decisive factor, namely cooperation. Genes cooperate with each other in the genome, genomes in cells, cells in tissues, organs in organisms, organisms in populations; interaction generates new responses to environmental needs.

From the history of life to extinctions and epigenetics, this book presents the pathways of evolution through curious examples of adaptations from the animal and plant kingdoms.

An introduction to neuromarketing – the discipline that merges traditional marketing with cognitive psychology, semiotics, linguistics, sociology and neuroscience.

The book provides a solid cultural foundation for beginners and debunks many clichés as it guides readers through the basics of neuromarketing, while detailing the necessary tools to design an effective communication, advertising and marketing strategy.

In order to stay in the market, managers, creatives, advertisers and marketers must be aware of the mental processes linked to customer experience, sensory perception, memory, emotions, the use of cognitive biases and archetypes, rationality and the interaction mechanisms between knowledge, learning and the customer's decision-making process.

Thanks to its reader-friendly approach as well as its numerous tips and tricks, Neuromarketing allows you to easily soak up this wealth of knowledge and use it as a powerful ally in today's and tomorrow's companies in order to increase the success of traditional marketing.

Updated and expanded, this is the ultimate guide to affiliate marketing, featuring methods and techniques to become a digital entrepreneur from scratch.

Now in its second edition, Affiliate marketing lays down the roadmap to become a digital entrepreneur by exploiting the opportunities offered by affiliation.

The chapters detail all the steps to be taken, as well as the dynamics that lead a user to make a purchase; readers will also learn how to recognise the online scams that may hide behind the affiliate marketing moniker and to steer clear of them.

The new case studies and best practices showcased in the book show how to work with affiliations in a professional manner. The handbook is completed by in-depth information on the major affiliate programmes and networks.