Catalogue

The 120 best known, most established and appreciated cocktails recognised by the International Bartending Association in the 2020 standings as well as the big names that didn’t make the final cut.

The book is divided into three parts. The first is a brief historical overview of the evolution of cocktails that explores the turning points, the bartenders and the other factors that led to their popularity.

The second part features clear and schematic descriptions of the cocktails, including alcoholic products and other ingredients, tools, glasses, cocktail designing techniques as well as tips on how to make your own cocktails at home.

The third part is the heart of the book. Here, a fact sheet is provided for each cocktail, including photos of the drink as well as historical notes, the official IBA recipe, the recipe with the products and adjustments suggested by the author, the crucial prep steps and tips, the alcohol content and the flavour.

This is a book for amateurs and professionals in line with today's bartending standards and enriched with the stunning shots by Felix Reed, among the 200 best advertising photographers in the world.

The history of light – a crucial part of the universe’s life – goes hand in hand with the great discoveries of modern physics, from the first attempts to measure the speed of light itself to relativity and quantum mechanics.

The book explains the nature of light: its behaviour both as a wave and as a particle; Newton's spectrum of colours; Maxwell's electromagnetic waves; how gravity curves space and thus the trajectories of light rays; the issue of general relativity. The last chapter details the various ways in which light is produced, in a straightforward, reader-friendly manner.

Through anecdotes, curiosities and examples, the book explores where and how light is produced and goes as far as Hawking radiation, lasers and antimatter.

Here is the world of coffee from A to Z for professionals and demanding consumers, with every phase of the production and roasting process up to technical tasting and cupping detailed by a stand-out figure in the industry.

The book is divided into sections packed with photos, illustrations, infographics and focus call-outs, providing plenty of information on the product and the figures involved in the coffee supply chain: producers, traders, roasters, baristas and specialty baristas.

The first part of the book draws on the author's real-life plantation experiences to detail the journey from the coffee plant seed to the harvest, the coffee’s classification, the journey to the countries where the coffee is consumed and the lesser-known aspects of cultivation. This is the culture of Specialty, or high-traceability coffee.

The second part of the book looks at the more technical aspects of coffee: defect analysis, roasting, tasting techniques and elements of sensory analysis, standard and alternative extraction techniques. Subjects such as latte art and vegetable drinks are also touched upon.

As well as being the cornerstone of Italian mixing, the Americano is also the most popular drink of all times. Here, its mysterious origins are explored, as well as the legends and anecdotes that have made it an icon, along with the twists of famous bartenders.

So many stories and recipes go into one glass of this iconic cocktail. The Americano wins over the most diverse palates thanks to its bittersweet taste coming from a blend of two Italian giants, namely Vermouth and Campari. The Americano has a long and exciting history that the authors have retraced thanks to historical documents and recipes, in order to share it with the world of bartending. When did the Americano really arrive in Italy? De Roberto mentioned it in his 1895 book on love, talking about “a kind of vermouth-bitters-soda water that whets the appetite and sets up digestion.”

This book is the story of the first mixed drink in Italy, which later gave rise to other cocktails such as the Negroni and the Negroni Sbagliato. After an absorbing historical journey, the focus shifts to the basic recipe of this iconic cocktail and then goes into detail with variations by national and international bartenders, making the book a must for cocktail amateurs and professionals alike. Learn everything about this traditional Italian drink – the symbol of the Italian aperitif.

The beauty of mathematics is generally linked to the idea of simplicity, perfection and harmony; but mathematics can also be unsettling, shocking or even monstrous. The aim of this book is to show that many branches of mathematics do indeed reach into the dark side.

The book is presented as a sort of bestiary, much like its mediaeval namesakes; it takes readers on a journey to discover incredible numerical “creatures”, illustrating their quirks, deformities and unlikely features. Divided into fourteen chapters (each one dedicated to a kind of mathematical creature), the book lays out the never-ending challenges faced by mathematicians over the centuries in their attempt to explain and tame numbers, in a no-holds-barred war that sometimes morphs into a tormented love story or a long tale of magicians and spells made of formulas and theorems.

The topics have been selectedbased on their degree of “monstrosity” and form a puzzle bound to appeal to novice and experienced readers alike. The author moves from negative numbers to infinity; presents geometries that seem to defy common sense, from Escher's drawings to fractals; and explores disconcerting logical paradoxes. They are all surprising and unexpected mathematical monsters – and this is the real secret to their shocking beauty.

Here is a simple and pragmatic look into main topics related to the design, implementation and management of a multi-device website.

Over the last ten to fifteen years, websites have evolved dramatically, becoming complex commercial tools for implementing strategies and achieving objectives. There has been a shift from information to usability and finally to user experience.

This is why creating and maintaining a website is no longer enough, neither for individual professionals nor for full-blown businesses. Thanks to the many examples given within, the book aims to provide support and guidance to all readers preparing to create and manage a website for their business.

This is the first relationship marketing handbook that investigates, explores and teaches – in scientific and humanistic terms – how to build effective marketing and communication strategies thanks to your knowledge of your audience.

It details the tools, techniques, methods and processes you need in order to create a relationship marketing strategy in line with business and personal goals, going beyond a purely theoretical analysis of the relationship market.

Polarisation, trolling, memorability and strategic visions are the social capital of today's brands: understanding how to rationally approach this market is crucial to creating an organic roadmap for your business. Learning to exploit one’s knowledge of and one’s relationship with the target audience is one of the most effective tools that brands have at their disposal for strategic marketing.

The book includes numerous first-hand accounts as well as a pragmatic approach to relationship marketing to help you effectively plan your objectives and marketing and communication strategy measurements.

The book provides a straight-forward and practical description of the tools and tricks you need to achieve the financial goal of €1,000,000.

Inspired by the author's desire to help parents plan the financial future of their families and their children, this book is also suitable for readers with little financial experience who are aware of how important it is to learn how to manage one’s finances.

The first part of the book details the reasons and strategies for saving up €1,000,000 through an accumulation plan based on smart periodic savings. In the second part, the assets and financial tools to achieve this goal are analysed. In the third and final part, the author shows how he using his personal finances to pave the way to €1,000,000 for his daughter, riding the wave of mega trends.

A journey behind the scenes of a chess game with a humanoid, proving how deeply computer technology and artificial intelligence have penetrated the world of chess.

The new book by Godena and Codenotti explains the mechanisms behind an AI player, alternating the narration of significant events – many witnessed first-hand – with technical insights.

The authors begin with great figures such as Turing and Shannon, who laid the foundations of the digital revolution in the 1940s and at the same time formulated the first ideas on the automation of chess-player thinking (from Fischer to Kasparov), showing how the history of chess programming has always gone hand in hand with the history of information technology.

Eventually we meet AlphaZero, an AI player developed using the latest advances in machine learning.

A ground-breaking approach to funnel marketing, featuring turnkey solutions to optimise and implement your customer acquisition strategies.

This is a practical guide that provides step-by-step solutions to increasing your funnel marketing strategies, enabling you to build a marketing model focused on the consumer and their journey to choosing certain goods or services. All the fundamental aspects of communicating with the public are explored, especially brand strength and the relationship with the players involved in the brand's ecosystem: from brand identity to targets, from user status to customer journey, from traffic analysis to optimisation.

Case histories and examples round out the book, allowing you to design the most suitable funnel strategy for your company right from the start.