Catalogue

The book lays out the techniques, secrets and curiosities of forensic science, explaining them in a reader-friendly manner; it investigates famous cases so that we can better understand what we read in newspapers and see in films and TV series.

Have you ever wondered how a murder case can be solved thanks to a single drop of blood? And how, on the other hand, a whole investigation can get screwed up in spite of seemingly seamless evidence such as DNA testing? The book shows how a fleck of skin, a hair or a leaf can lead to a name and surname. The most fascinating aspects include the main techniques used in forensic science, i.e. all the notions that come into play when evidence is found at a crime scene and needs to be analysed to solve the case.

The book takes a rigorously scientific dive into numerous cases that have laid the foundations of current forensic techniques; even if you have no scientific experience, you will be able to follow along as the book explains the procedures and analyses, linking them to famous news cases and little-known historical curiosities.

This handbook goes in-depth into all the issues related to microphones and their manifold applications to translate sounds, noises and voices into microphone signals in order to record, measure, transmit, broadcast and process them.

Microphones are for sound engineers, or more in general for anyone who uses them for work; they are like brushes and a palette for a painter: in a painting as in a sound recording, the level of the outcome depends on their knowledgeable use, as well as on the vision of what you want to represent.

Microphones have countless applications, so knowing how to choose the most suitable type for each application and being able to use it with skill and creativity on the basis of the context and its technical characteristics are two indispensable tools for anyone focusing their professional activity on sound recording.

This book is a much sought-after reference book to increase, expand or even just refresh one's knowledge on the subject.

This is the first Italian handbook that explains how to apply neuromarketing and neuroscience to storytelling, in order to create more usable and effective content.

Thanks to its easy-to-read but rigorously scientific approach, it helps readers understand one of the new frontiers opened by neuroscience: the creation of effective contents constructed thanks to the knowledge of the brain and how it reacts, learns and focuses.

The author indicates the key points and the most recent discoveries, stressing risks and opportunities. Specific attention is given to Italian experiences through interviews with researchers and experts and the presentation of some business cases.

The book is designed for marketers and UX writers as well as for communication professionals in general; it is especially suitable for undergraduate and postgraduate students as well as for vocational trainees.

Learning to tell your story online is the key to getting recognised and creating the conditions for selling. As the author explains, if your customers cannot perceive what sets you aside from others, they’ll end up using that one go-to parameter – the lowest price.

So how can small businesses draw on their own heritage of stories, knowledge and values to stand out? How can the Internet and social media be used to gain exposure, build up a reputation and find new customers?

Fulvio Julita explains the ins and outs of storytelling for small businesses, as well as the steps to set the objectives of the narrative, organise an editorial plan, and shape the content. The book will guide you through the development of your very own strategy with practical examples, exercises and downloadable fact sheets. It also provides plenty of advice on writing, photography, video and digital channel management, as well as a description of the Five Jar and SIEPE methods: the former explains how to write content for social media, whereas the latter shows how to organise an editorial plan and stimulate creativity. Both are extraordinary tools to tell your story online the right way, right from the start.

The beauty of mathematics is generally linked to the idea of simplicity, perfection and harmony; but mathematics can also be unsettling, shocking or even monstrous. The aim of this book is to show that many branches of mathematics do indeed reach into the dark side.

The book is presented as a sort of bestiary, much like its mediaeval namesakes; it takes readers on a journey to discover incredible numerical “creatures”, illustrating their quirks, deformities and unlikely features. Divided into fourteen chapters (each one dedicated to a kind of mathematical creature), the book lays out the never-ending challenges faced by mathematicians over the centuries in their attempt to explain and tame numbers, in a no-holds-barred war that sometimes morphs into a tormented love story or a long tale of magicians and spells made of formulas and theorems.

The topics have been selectedbased on their degree of “monstrosity” and form a puzzle bound to appeal to novice and experienced readers alike. The author moves from negative numbers to infinity; presents geometries that seem to defy common sense, from Escher's drawings to fractals; and explores disconcerting logical paradoxes. They are all surprising and unexpected mathematical monsters – and this is the real secret to their shocking beauty.

Here is a simple and pragmatic look into main topics related to the design, implementation and management of a multi-device website.

Over the last ten to fifteen years, websites have evolved dramatically, becoming complex commercial tools for implementing strategies and achieving objectives. There has been a shift from information to usability and finally to user experience.

This is why creating and maintaining a website is no longer enough, neither for individual professionals nor for full-blown businesses. Thanks to the many examples given within, the book aims to provide support and guidance to all readers preparing to create and manage a website for their business.

This book provides a marketing and communication method – paired with a vast body of scientific knowledge on the mind, brain and behaviour – that can be instantly applied to increase the success rate of one's own ventures.

Why do companies of all shapes and sizes, led by experienced managers with significant resources at their disposal, end up launching so many projects that underperform or downright fail? The reason is the difficulty in understanding people's needs and the aspects that influence their purchasing decisions. Nowadays, though, we have the tools to engineer success and choose the more promising paths to follow.

Applied Neuromarketing explains how to implement the most important notions of neuroscience and behavioural science; it provides a concise approach to entering the market, using methods that are not just about neuromarketing but also include a broader vision, aimed at understanding what drives people to buy in every possible context.

The book includes the outcomes of practical case studies to guide you in making optimal business choices.

Designed as an all-encompassing tale made of stories and insights, exploring touchstone bands and seminal albums, this book tells us about the hardest facets of rock, from the English grandchildren of Chicago blues to the most extreme metal experiences in recent decades.

In 2020, heavy metal celebrated 50 years. But the urge to crank up the amps has its roots in a group of British blues-loving bands like The Who, The Yardbirds and The Kinks who, in the Beatles’ heyday, wanted to make their sound more powerful, experimenting with distortion and equipment capable of sustaining unthinkable decibel levels. Soon enough, a whole new paradigm was created, leading to the birth of hard rock giants like Led Zeppelin and Deep Purple, and heavy metal giants like Black Sabbath, Judas Priest, Iron Maiden and AC/DC. Over the years, influences have been traded back and forth between Europe and the United States; hard rock and heavy metal have passed through different phases, from the underground dimension of the thrash scene to the commercial peak of the Eighties; from the fury of death metal to the atmospheres of black metal; from the contaminations of the Nineties to all the varieties of the new millennium; and the new ways of interacting brought about with social networks and streaming.

The book’s forewords are penned by Michael Weikath (Halloween) and Aaron Stainthorpe (My Dying Bride). The book itself is divided into independent sections that follow a basic chronological order but also explore the broader themes of hard rock and heavy metal as a whole, focussing on the different scenes and their social context. The book also takes a look at the Italian hard & heavy scene.

The history of light – a crucial part of the universe’s life – goes hand in hand with the great discoveries of modern physics, from the first attempts to measure the speed of light itself to relativity and quantum mechanics.

The book explains the nature of light: its behaviour both as a wave and as a particle; Newton's spectrum of colours; Maxwell's electromagnetic waves; how gravity curves space and thus the trajectories of light rays; the issue of general relativity. The last chapter details the various ways in which light is produced, in a straightforward, reader-friendly manner.

Through anecdotes, curiosities and examples, the book explores where and how light is produced and goes as far as Hawking radiation, lasers and antimatter.