Catalogue

Neuro E-commerce reveals how neuroscience and psychology can revolutionize the online shopping experience, making it more effective, intuitive, and engaging.

From interface design to the decision-making processes of digital consumers, the book shows how the brain reacts to a particular layout, a button, or a product description. By combining scientific research with digital practice, the author guides readers to discover an innovative approach to e-commerce–one that can anticipate user behavior and increase conversions and customer loyalty.

Thanks to real case studies, expert contributions, actionable takeaways, and exercises, Neuro E-commerce is an essential tool for digital professionals who want to transform every online sales platform into an experience tailored to the human mind.

The book tells the fascinating story of the great mathematical ideas, developed over the centuries, that form the foundation of modern artificial intelligence.

The author aims to answer a crucial question: how–and above all, why–does the heart of AI work? How do these powerful mathematical ideas interact with each other to give rise to machines capable of learning, predicting, and thinking?

Through a narrative that alternates between history and mathematics, Alessandrini reveals how great minds of the past, such as Cardano, Descartes, Newton, Bayes, Grassmann, and Levi-Civita, laid the theoretical foundations of modern AI.

A biographical and intellectual journey through the life of Galileo Galilei, with attention to his troubled personal experiences, his conflict with the Church, and the development of his philosophical and scientific ideas.

The narrative aims to highlight the extraordinary historical significance of Galileo’s contributions: the importance of his thought lies not only in his astronomical or physical discoveries, but above all in his having addressed crucial aspects of modern culture, starting with the recognition of freedom of thought.

Galileo marked a radical break with the cultural orientation of tradition and, with admirable insight, theorized a decisive rejection of anthropocentrism and finalism, developing the idea of complete and effective transparency in the protocols and outcomes of scientific discoveries.

These innovative visions helped to build an ethos–a research culture that has become increasingly widespread and influential, eventually becoming an essential part of the values and sensibilities not only of the scientific world but also of the broader community of modern civil societies.

An enlightening journey into the universe of anxiety, to gain an in-depth understanding of the roots of this experience–one that is as common as it is complex.

With an approach that combines theory and practice, the book analyzes the psychological, emotional, and social causes of distress, while also offering concrete tools to recognize, face, and transform it.

Through clear and accessible language, the author guides readers on a path of awareness, alternating theoretical reflections with practical exercises and useful strategies for everyday life.

A book that invites readers to understand anxiety as an integral part of the human experience, What Anxiety! is the perfect book for those who want not only to understand, but also to take action, transforming this discomfort into a resource for change.

The bible for every aspiring sommelier and for enthusiasts of Italy’s most iconic beverage: wine.

A comprehensive manual that covers every aspect, from viticulture to oenology, from national and international wine geography to tasting. It serves as an indispensable resource for studying the sommelier profession in Italy and around the world.

Vaccarini’s volume allows readers to acquire a well-rounded technical and cultural knowledge not only about the world of wine, but also about other beverages that accompany meals. The new sommelier, as interpreted by modern dining, must also be able to understand and pair food with spirits, liqueurs, infusions, or mineral waters.

With forewords by William Wouters, President of ASI – Association de la Sommellerie Internationale, and Marco Gatti, food and wine journalist and critic.

An essential guide to exploring, predicting, and shaping the future, transforming insights into concrete actions.

How are trends born? How can they be anticipated and used to build real scenarios? Navigating the Future answers these questions by offering a structured and accessible method to understand and anticipate social, cultural, and technological changes, exploring theories, models, and practical tools to create innovative strategies.

Enriched with examples, case studies–the proposed framework has been successfully used in projects for luxury brands and both Italian and international companies–expert testimonials, and guided activities, the book leads the reader through the stages of observation, forecasting, and creation, encouraging critical reflection on the future and on the role each individual has in shaping it.

Perfect for professionals in marketing, fashion, communication, and for anyone who wants to navigate an uncertain world with natural intelligence and strategic imagination.

A Very Short History of Economics brings to light the hidden economic forces behind war, innovation, and social transformation, providing a comprehensive overview of capitalism and the market system.

Starting from the development of agriculture and reaching up to the war in Ukraine, Andrew Leigh weaves together the most significant moments in history with his expert insights through compelling storytelling. Why did the invention of the plow lead to gender inequality? Why did certain diseases influence the expansion of colonialism? And what real-life events inspired the famous board game Monopoly?

A book for everyone, highly enlightening and written by expert hands: a perfect introduction to the history of the global economy.

The manual for a conscious and effective use of generative artificial intelligence in professional graphic design.

Although there are still aspects in the video sector that require further refinement, the results that can already be achieved with images (and music) are often surprising and herald an increasingly prominent and dominant role for this technology even in professional fields.

The layout and structure of the book, entirely in color, are designed to ensure the validity of its content even in the face of the potential (and significant) obsolescence of the sector.

The inclusion of use cases and practical projects allows readers to naturally apply and better assimilate the concepts and strategies presented in the various chapters, providing the experience and expertise needed to give a decisive boost to their specific professional activity.

The Crystal Therapy Manual combines experience, spirituality, and practical knowledge to explore the world of stones and their energetic and therapeutic potential.

Through a fluid and engaging narrative, the manual introduces the reader to the properties and meanings of numerous crystals, such as rose quartz, amethyst, moonstone, obsidian, and many others, explaining their practical use for physical, emotional, and spiritual well-being.

The book delves into fundamental topics such as the intuitive selection of stones, their purification and regeneration, and methods for using them in both personal and professional treatments. It also offers practical techniques for harmonizing the chakras and creating deep connections with the mineral universe.

Suitable both for those approaching crystal therapy for the first time and for those wishing to deepen their knowledge, this work is a comprehensive and inspiring guide for anyone seeking tools for personal growth and well-being through the beauty and power of stones.

A thin red line connects the present to the past in the world of music and record labels: independence.

Even though many indie labels have over time been absorbed by the majors, the “indie” label has become a recognizable style, loved and followed by fans of all ages and backgrounds; more than a musical genre, it has become a symbol of creative freedom.

This History of Indie explores this evolution, focusing on the 1980s–a period marked by the era of Thatcher and Reagan–during which, between the United States and England, a new generation of labels (SST, Homestead, Matador, Sub Pop, and others) and artists such as Nirvana and R.E.M. emerged, establishing themselves as symbols of artistic independence.