This is the first book in Italy that details every step to become a professional Social Media Manager and stand out from the competition.
It provides a practical and effective guide to the profession, exploring the golden rules to make social media a full-blown business resource; customer and budget management; social media planning. Based on the author's years of direct experience in the field, the book is useful both for aspiring social media managers as well as seasoned pros looking to boost their performance and learn proven techniques they can immediately spend in their daily work.