A useful and up-to-date handbook on the tactical funnel marketing and advertising tools provided by Google and Facebook.
Thanks to their marketing platforms, Google and Facebook Ads are the holistic answer to overcoming mere keyword advertising platforms and the exclusive use of search engines as winning marketing tools. Today, the name of the game is omnichannel strategy, meaning that you need to understand Youtube as well as Instagram, Messenger and Whatsapp (all components of the Facebook platform).
Freelancers, SMEs and multinational advertising managers will find hypothetical strategic and operational solutions, as well as a series of case studies, designed to explain how, and along which line of reasoning, each step of the Customer Journey can be optimised thanks to the two Ad platforms.