Attention is the currency of our day and age, even though we might not be aware of it. The world is overwhelming us with stimuli and news but our level of attention is terribly low. We’ve all been through it.
This book explains how the attention issue touches everything – our daily life, from the supermarket to the sofa to the voting booth, from the consumer to the reader. It helps us to understand how Google, Facebook and all the major platforms use our attention.
From Brexit to Trump, from the e-commerce scramble to extremism in the social media bubbles, the book illustrates and explains it all in a smooth, captivating manner, helping us to understand the times we live in.