Catalogue

This is an atlas of geographically sorted geo-political anomalies of past and present. The charts are just ambiguous enough to make you second-guess them – it is up to you to figure out what’s right and what’s wrong. You can even just go with the flow – after all, we know that when it comes to outdoing fiction, nothing beats fact.

The atlas consists of one hundred double-page charts. The left-hand page features the chart’s title, its geographical coordinates, its location on the map and its story; the right-hand page features the chart’s cartographic details created by the author himself by borrowing from a variety of sources. Rounding out the book is a guide on how to get to the places described in the book itself, a bibliography and an index of geographical names.

This atlas was created out of a sincere desire for revenge against all the architects, surveyors, astronauts, programmers, despots and tyrants who insist on favouring the concept of space – or, even worse, cyberspace – over that of place. The author’s incurable illness is, in fact, recognised by science under the name “topophilia”, i.e. love of place.

The book lays out the techniques, secrets and curiosities of forensic science, explaining them in a reader-friendly manner; it investigates famous cases so that we can better understand what we read in newspapers and see in films and TV series.

Have you ever wondered how a murder case can be solved thanks to a single drop of blood? And how, on the other hand, a whole investigation can get screwed up in spite of seemingly seamless evidence such as DNA testing? The book shows how a fleck of skin, a hair or a leaf can lead to a name and surname. The most fascinating aspects include the main techniques used in forensic science, i.e. all the notions that come into play when evidence is found at a crime scene and needs to be analysed to solve the case.

The book takes a rigorously scientific dive into numerous cases that have laid the foundations of current forensic techniques; even if you have no scientific experience, you will be able to follow along as the book explains the procedures and analyses, linking them to famous news cases and little-known historical curiosities.

A book that accompanies readers through the world of certificates, going from the basics to investigating the most advanced themes and aspects, known only by industry professionals.

After a first introductory section, where the types of certificates are described, the book, with a matter-of-fact and operating approach, describes the selection criteria and how to build and manage an efficient portfolio.

The authors then deal with leverage certificates, showing how to correctly use them both to speculate and as a portfolio hedging instrument.

The last section investigates the tax aspect and the behaviour of certificates when extraordinary events occur, such as in the case of a capital increase, takeover bid or extraordinary dividend.

The book aims to make savers aware and autonomous in selecting, building and managing a certificate portfolio that is efficient in achieving their financial objectives with a limited degree of risk.

The Creative Restaurant Branding® method is a journey into creating the personality of your restaurant – a winning strategic and positioning element to identify your target audience.

Nicoletta Polliotto and Ilaria Legato, who have years of hands-on experience with professional solutions for the development of the Italian restaurant industry, have written this manual for all the entrepreneurs, restaurateurs and chefs who have opened or want to open a business, but also for young professionals who are approaching the catering world for the first time.

The book takes a practical approach, providing guidelines, templates and exercises for creating a restaurant business from scratch. It includes a valuable work grid to help you develop your own branding strategy, from conception to development. You will learn how to identify the personality of your restaurant and recognise the power of customer relationship; you will also learn to create empathy in your communication with existing and future customers (brand communication). Rounding out the course is a series of case studies from national and international companies; these inspirational experiences can help you identify your very own winning modus operandi.

The authors will lead you and support you as you open your business and make it grow, following a well thought-out path and forging it into something memorable and unique. After all, in today’s world a good idea is no longer enough to be successful – vision, strategy and planning are just as important.

This is a workbook that allows you to independently practice Italian grammar topics, selectedon the basis of usefulness and adapted to the needs of foreign students.

Perfect for self-study and as a complement to classroom and home study, the book provides a wide and diverse range of exercises and short reading texts, divided by tiered grammar topics.

The book includes recap A1 and A2 level tests with keys, as well as a section where students can take words and expressions from the exercise book and translate them into their own language, thus creating their own personal dictionary.

After the revolution in the way products and services are churned out, Lean Thinking has become Lean Lifestyle – a lifestyle on and off the job to boost results, agility and well-being.

From the author of the best-sellers Innovazione Lean and Toyota Way, this is the first book for all readers who want to make their companies grow and increase their own and others’ well-being.

The book provides a practical explanation of a new way of working and doing business, delivering high impact, simplicity and agility in an increasingly fast-paced and complex world. Lean working becomes a strategy for achieving a true work-life balance and bringing out the very best of people in the company, with greater individual and organisational effectiveness.

Lean Lifestyle Strategy brings together over ten years of hands-on experience and features numerous testimonials from entrepreneurs and managers who reveal the behind-the-scenes of success stories, including Orogel, Sammontana, Siemens Italia, Marcegaglia, Campari, Ferretti Yachts, Poste Italiane, Labomar, Lucchini RS, Cromology, Stanley Black & Decker.

As well as being the cornerstone of Italian mixing, the Americano is also the most popular drink of all times. Here, its mysterious origins are explored, as well as the legends and anecdotes that have made it an icon, along with the twists of famous bartenders.

So many stories and recipes go into one glass of this iconic cocktail. The Americano wins over the most diverse palates thanks to its bittersweet taste coming from a blend of two Italian giants, namely Vermouth and Campari. The Americano has a long and exciting history that the authors have retraced thanks to historical documents and recipes, in order to share it with the world of bartending. When did the Americano really arrive in Italy? De Roberto mentioned it in his 1895 book on love, talking about “a kind of vermouth-bitters-soda water that whets the appetite and sets up digestion.”

This book is the story of the first mixed drink in Italy, which later gave rise to other cocktails such as the Negroni and the Negroni Sbagliato. After an absorbing historical journey, the focus shifts to the basic recipe of this iconic cocktail and then goes into detail with variations by national and international bartenders, making the book a must for cocktail amateurs and professionals alike. Learn everything about this traditional Italian drink – the symbol of the Italian aperitif.

The beauty of mathematics is generally linked to the idea of simplicity, perfection and harmony; but mathematics can also be unsettling, shocking or even monstrous. The aim of this book is to show that many branches of mathematics do indeed reach into the dark side.

The book is presented as a sort of bestiary, much like its mediaeval namesakes; it takes readers on a journey to discover incredible numerical “creatures”, illustrating their quirks, deformities and unlikely features. Divided into fourteen chapters (each one dedicated to a kind of mathematical creature), the book lays out the never-ending challenges faced by mathematicians over the centuries in their attempt to explain and tame numbers, in a no-holds-barred war that sometimes morphs into a tormented love story or a long tale of magicians and spells made of formulas and theorems.

The topics have been selectedbased on their degree of “monstrosity” and form a puzzle bound to appeal to novice and experienced readers alike. The author moves from negative numbers to infinity; presents geometries that seem to defy common sense, from Escher’s drawings to fractals; and explores disconcerting logical paradoxes. They are all surprising and unexpected mathematical monsters – and this is the real secret to their shocking beauty.

Learning to tell your story online is the key to getting recognised and creating the conditions for selling. As the author explains, if your customers cannot perceive what sets you aside from others, they’ll end up using that one go-to parameter – the lowest price.

So how can small businesses draw on their own heritage of stories, knowledge and values to stand out? How can the Internet and social media be used to gain exposure, build up a reputation and find new customers?

Fulvio Julita explains the ins and outs of storytelling for small businesses, as well as the steps to set the objectives of the narrative, organise an editorial plan, and shape the content. The book will guide you through the development of your very own strategy with practical examples, exercises and downloadable fact sheets. It also provides plenty of advice on writing, photography, video and digital channel management, as well as a description of the Five Jar and SIEPE methods: the former explains how to write content for social media, whereas the latter shows how to organise an editorial plan and stimulate creativity. Both are extraordinary tools to tell your story online the right way, right from the start.

This is the first Italian handbook that explains how to apply neuromarketing and neuroscience to storytelling, in order to create more usable and effective content.

Thanks to its easy-to-read but rigorously scientific approach, it helps readers understand one of the new frontiers opened by neuroscience: the creation of effective contents constructed thanks to the knowledge of the brain and how it reacts, learns and focuses.

The author indicates the key points and the most recent discoveries, stressing risks and opportunities. Specific attention is given to Italian experiences through interviews with researchers and experts and the presentation of some business cases.

The book is designed for marketers and UX writers as well as for communication professionals in general; it is especially suitable for undergraduate and postgraduate students as well as for vocational trainees.