Catalogue

The unpublished story of the piano given by Einstein to his sister Maja in 1931, against the backdrop of Fascist Italy.

If objects could talk, imagine how many stories they could tell: the stories of the people they belonged to, but also the stories of the times they lived in. The story of Einstein’s piano, which passed into the hands of painter Hans Joachim Staude and is now kept at the Arcetri Astrophysical Observatory, is studded with events that were sometimes wonderful, sometimes tragic, but never trivial. Its adventures played out alongside the lives of many men and women who had to face daily and epochal challenges, the common thread being music. Music bound their lives together in the decade in which racial laws were passed.

Through sources and images, the book retraces the relationship between Einstein and Italy and especially Florence, investigating the history of Italy during the Fascist period in relation to music, art and culture, but also the Jewish question, the war, and emigration to the United States.

This book is a roadmap for all adults – not necessarily parents – who want to live a more aware, attentive and adventurous relationship with children and youths, as they rediscover that happiness is not an extra in life but an actual birthright.

It is a guide that helps us to take care of ourselves in our educational role and then look after the children and adolescents we care about; it teaches us how to rethink what it means to grow up, making happiness the number one educational priority.

Each of the book’s six sections is enriched by practical suggestions, enabling us to approach mindfulness in a sustainable and welcoming manner. The book then delves into the practices of the heart, exploring qualities such as attention, kindness, acceptance and compassion. They are qualities that everyone possesses, but that mindfulness helps us to nurture in our relationship with children and youths. The last part of the book includes ideas for putting mindfulness into practice at home and in the classroom, with expressive games, guided practice and thematic narratives available both in print and as audio tracks.

Five of Italy’s most qualified management experts provide accurate, knowledgeable and concrete answers to questions about what companies need to really grow in their current markets or to make headway in new ones, while understanding what holds back development and what solutions can boost it.

The book answers these and many other questions, examining specific cases, constructing solid and measurable intervention models, and thoroughly investigating the relevant issues from multiple angles.

This is not a technical handbook, nor is it simply an illustration of corporate know-how. Rather, it is a jointly authored essay that offers a constructive and thoroughly insightful reflection based on first-hand national and international experiences on the reasons for the difficulties that many companies find in their path. It also shows how to transform risk and difficulties into opportunities for growth and accelerated development.

A concise and effective guide to constructing advertising messages, training creativity and designing appropriate, accurate and effective communication.

Images versus Words investigates advertisement writing and visual design, particularly the form and content of the messages we use to communicate, excite and sell.

Images versus Words is a real training ground for copywriters, art directors, social media managers and creative directors, who will learn how to organise texts and images with taste and awareness – not by resorting to petty tricks or magic formulas but by applying well-proven, tried-and-tested empirical methods.

In this journey down the sometimes exhilarating roads of advertising and the sometimes impervious paths of content design, where theory and technique meet in highly creative occasions, you will be treated to more than 50 images – after all, in a manual entitled Images versus Words it couldn’t be otherwise!

An introduction to neuromarketing – the discipline that merges traditional marketing with cognitive psychology, semiotics, linguistics, sociology and neuroscience.

The book provides a solid cultural foundation for beginners and debunks many clichés as it guides readers through the basics of neuromarketing, while detailing the necessary tools to design an effective communication, advertising and marketing strategy.

In order to stay in the market, managers, creatives, advertisers and marketers must be aware of the mental processes linked to customer experience, sensory perception, memory, emotions, the use of cognitive biases and archetypes, rationality and the interaction mechanisms between knowledge, learning and the customer’s decision-making process.

Thanks to its reader-friendly approach as well as its numerous tips and tricks, Neuromarketing allows you to easily soak up this wealth of knowledge and use it as a powerful ally in today’s and tomorrow’s companies in order to increase the success of traditional marketing.

A book you can read again and again as you learn how to look after yourself, whenever your love life takes a left turn and you need to feel wanted, reassured and less alone.

This is an essay to remind us that we all deserve plenty of love in all of its forms; that we shouldn’t be afraid, guilty or ashamed of rediscovering the value of being single as a transitional phase, as a possible choice or as an inner state. You can live the book to the fullest thanks to the author’s experience as a mindfulness teacher, as you take advantage of the 7 audio files (accessible via QR Code) containing guided meditations and reflections. The book also includes a personal practice sheet.