Author: Bonaventura Di Bello

The manual for a conscious and effective use of generative artificial intelligence in professional graphic design.

Although there are still aspects in the video sector that require further refinement, the results that can already be achieved with images (and music) are often surprising and herald an increasingly prominent and dominant role for this technology even in professional fields.

The layout and structure of the book, entirely in color, are designed to ensure the validity of its content even in the face of the potential (and significant) obsolescence of the sector.

The inclusion of use cases and practical projects allows readers to naturally apply and better assimilate the concepts and strategies presented in the various chapters, providing the experience and expertise needed to give a decisive boost to their specific professional activity.

A handbook explaining how to exploit the features of generative artificial intelligence for real professional upskilling and reskilling and thus turn it into a valuable ally for enhancing one’s skills.

ChatGPT inaugurated the race for generative AI, which has developed and evolved into a series of models and platforms capable of producing often professional-grade text and graphics content. Today, many of these tools have reached a stage of development where they can become true ’assistants’ to be relied upon on a daily basis.

The text allows one to explore the infinite possibilities offered by artificial intelligence especially in digital skills and communication, learning how to interrogate different AI models to obtain content and ideas, saving time and improving the quality of work.