Subjects

226 results found - page 1 of 23

    • Ray Dalio   

      How countries go broke

      The Great Cycle of the Economy

      Can the public debt of major countries threaten our collective well-being? Are there limits to debt growth? Can a large country with a major reserve currency like the United States really go bankrupt? And what would such a scenario look like? These are some of the questions underlying the alarm raised for the global economy in this volume.

      Ray Dalio, one of the greatest investors of our time, who predicted the 2008 global financial crisis and the 2010-2012 European debt crisis, shares for the first time his detailed explanation of what he calls the “Big Debt Cycle.” Understanding this cycle is essential to help policymakers, investors, and the general public understand where we are and in which direction we are heading. Dalio’s model points to surprisingly simple solutions for managing the debt problems that the United States, Europe, Japan, and China are facing today.

      How countries go broke shows how these problems are connected to other forces–domestic politics in various countries, geopolitical relations, natural changes (droughts, floods, and pandemics), and technological changes (especially AI)–which together are causing what Dalio calls great cycle upheavals in the world order.

    • Andrea Saletti   

      Neuro E-commerce

      Neuroscience and Psychology to Create the Ideal Shopping Experience

      Neuro E-commerce reveals how neuroscience and psychology can revolutionize the online shopping experience, making it more effective, intuitive, and engaging.

      From interface design to the decision-making processes of digital consumers, the book shows how the brain reacts to a particular layout, a button, or a product description. By combining scientific research with digital practice, the author guides readers to discover an innovative approach to e-commerce–one that can anticipate user behavior and increase conversions and customer loyalty.

      Thanks to real case studies, expert contributions, actionable takeaways, and exercises, Neuro E-commerce is an essential tool for digital professionals who want to transform every online sales platform into an experience tailored to the human mind.

    • Paolo Alessandrini   

      Numbers That Think

      The Six Great Mathematical Ideas Inside AI

      The book tells the fascinating story of the great mathematical ideas, developed over the centuries, that form the foundation of modern artificial intelligence.

      The author aims to answer a crucial question: how–and above all, why–does the heart of AI work? How do these powerful mathematical ideas interact with each other to give rise to machines capable of learning, predicting, and thinking?

      Through a narrative that alternates between history and mathematics, Alessandrini reveals how great minds of the past, such as Cardano, Descartes, Newton, Bayes, Grassmann, and Levi-Civita, laid the theoretical foundations of modern AI.

    • Paolo Gila    Maurizio Mazziero   

      Geopolitics of Rare Earths

      The Strategic Challenge for the New Industrial Revolution: Key Players and Investments

      China blocks their exports. The United States looks to Greenland to extract them. Europe does not produce them, but desperately needs them: Rare Earths are today’s gold of the 21st century.

      Geopolitics of Rare Earths takes the reader inside the new great game of critical raw materials, where China controls 80% of refining, the United States rushes to find new deposits, and Europe–still lacking a common strategy–tries to focus on recycling and partnerships. The book clearly answers crucial questions: Which industrial groups are leading this change? What role can Europe and Italy play? What financial instruments allow operators and investors to participate in this global challenge?

      Enriched with charts, tables, and a color map on the inside covers locating rare earth reserves, the book combines geopolitics, economics, and finance, offering a valuable tool to navigate a contest that will determine wealth, energy security, and power in the coming decades.

    • Dario Vignali   

      The Tao of Business

      The Art of Rebelling Against the Ordinary

      Rebelling against fate, breaking the rules, and living a life worth living. A journey for those who are not satisfied with “that’s how it’s always been done,” but instead are fueled by questions, dreams, and inner revolutions.

      Halfway between a personal growth book, a biography, and an entrepreneurial essay, The Tao of Business is a true journey of discovery along a different path–the path of the extraordinary.

      Dario Vignali–founder of several companies, including Marketers, the most important Italian community of founders, creatives, and digital professionals–shares the journey that took him from being a shy young man to becoming an entrepreneur and creating several successful businesses. The real achievement, however, was not accumulating tangible results, but deeply understanding the meaning of a full, authentic, and conscious life.

      The Tao of Business, the result of years of experiences, research, mistakes, and achievements, is a powerful guide for those who want to create something of their own, pursue freedom, and live with intention. Not just a book, but an invitation to rewrite the rules of your own game.

    • Orsina Simona Pierini   

      The Colors of Homes. Milan Homes 1923–1978

      What gives unity to an interior design project? Beyond the coherence of materials, it is the use of color that gives character and identity to domestic space; each architect, each era has its own palette, where the floor, walls, and ceiling are composed with the dominant hues of the chosen materials.

      If the twentieth century and early rationalism fought their battle between pastel shades and primary colors, the weight of the times and of war was tinged with greens and browns. The explosion of optimism brought back blues, mauves, and pinks, while the Viennese use of black and white was recovered to emphasize the graphic quality of forms. Gio Ponti is brighter, Viganò more elegant, Sottsass more contrasting. When the home becomes an artist’s canvas, color is its instrument. Some architects are directly associated with a particular tone, and vice versa: Caccia Dominioni’s red is so different from the red that invades homes in 1968. The percentage and density of color increase more and more up to the 1970s, when the monochrome home is completely immersed in dark blues and browns.

      80 double-page spreads feature a brief description of the interior, several images of the spaces, and on the right-hand page, the color palette for floors, walls, ceilings, and furnishings, providing at a glance the chromatic essence of each environment. The entries are grouped by decade and preceded by a brief summary of the “spirit” of the decade and its color range. The book opens with an introduction by Stefanie Wettstein and closes with a piece by Chiara Mazzola on palettes. All texts are in both Italian and English.

    • Marco Casario   

      The 4 Pillars of Financial Independence

      Everything I Learned About Managing Money and How It Made Me Financially Free

      In a world where financial education is often neglected, The 4 Pillars of Financial Independence offers a clear and practical guide to taking control of your money and building solid financial security.

      Divided into four parts–Earn, Track, Save, Invest–the book follows a practical path, simply explaining key concepts such as budget management, the importance of an emergency fund, strategies to increase income, and the basics of investing safely.

      Designed for those who want to improve their financial situation, this book goes beyond theory, providing immediately applicable strategies, concrete examples, and useful tools to turn money into an ally rather than a source of stress.

    • Luciano Pignataro   

      Neapolitan Cuisine

      Luciano Pignataro’s challenge, as an undisputed authority on Southern Italian cuisine, is to revive the tradition of Neapolitan cooking, where classic dishes are subject to new interpretations and the spirit of the city comes alive on the pages through stories, products, and wines: the relationship between Neapolitans and food–O magnà.

      A new book that presents itself as a classic. Neapolitan cuisine is unique in Italy for its richness and variety. It blends dishes from humble traditions (pasta and potatoes, pasta and legumes, as well as pizza) with dishes of aristocratic or bourgeois origin (such as timbales). It also offers both seafood cuisine and dishes using products from the hinterland, blessed by the fertility of volcanic soil. Even the “street” pastries reach heights of excellence (sfogliatelle, babà, zeppole), not to mention the more traditional desserts.

      The book, after a preface by Princess Giulia Ferrara Pignatelli di Strongoli and an introduction by the author, is divided into a historical section, an analysis of products, and a rich, up-to-date recipe collection featuring the classics of 21st-century Neapolitan cuisine.

      An appendix on Campanian wines completes the volume. The photographs by Ciro Pipoli offer a splendid interpretation of the relationship between Naples and food.

    • Franco Dassisti    Daniele Follero   

      Rock & Cinema

      70 Years of Soundtracks, Concert Films, Documentaries, Biopics

      Rock & Cinema explores–from Elvis Presley’s rock and roll to the present day–the successful encounters between music and cinema that have given rise to works that have become milestones of contemporary culture.

      Much has been written about the mutual influence between rock and the big screen, but little attention has been paid to the impact that certain films and their soundtracks have had on the world of music and on the artists themselves.

      There are numerous cases of films that have become true symbols for entire movements or subcultures. Cinema has represented a natural step for many rock stars, and has also become a precious opportunity for underground bands to experiment with new expressive languages.

      The main aim of this book is to observe the relationship between rock and cinema from a new perspective: the musical one. It is a journey that traces the history of rock on the big screen, in a passionate project curated down to the smallest detail.

    • Andrea Caraffini   

      I Make Things

      Awaken the Maker in You: Everything You Need to Know About Tools

      Andrea Caraffini, the face of White Ghost Shop and a point of reference for a vast community of over 250,000 enthusiasts, guides you step by step in discovering DIY tools.

      “I Make Things” is not a manual that teaches you how to solve a specific problem, but a guide that provides the foundations to tackle any project with confidence, so you can finally say, “I did it myself.” With the right tools and proper knowledge, anything becomes possible.

      Divided into 8 themed sections and organized into illustrated cards: each tool is described simply, with explanatory images and Andrea’s friendly, immediately applicable advice.

      For DIY enthusiasts, the new generation of makers, and the curious who don’t know where to start.