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Book
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Seth Godin
This Is Strategy
Thinking and Shaping the Future
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- Overview
- The book at glance
- About the author
- Press
-
Seth Godin
This Is Strategy
Thinking and Shaping the Future
- Overview
- The book at glance
- About the author
- Press
Overview
Seth Godin, one of the most influential business thinkers and a bestselling author, offers us the most up-to-date guide to thinking strategically in a multifaceted and ever-evolving world.
In this sequel to his bestseller This Is Marketing, Seth Godin outlines a comprehensive and highly useful framework for creating an effective and elegant strategy, providing the essential building blocks for making change happen.
With the clarity and insight characteristic of the "Godin brand," This Is Strategy is a guide to developing a new way of strategic thinking and offers all the key elements needed to turn our vision into reality.
Whether you are an entrepreneur, a business leader, or someone who wants to achieve their dreams, this book will teach you to think innovatively, to see courage as a value, and to make a difference.
The book at glance
About the author
Seth Godin is the author of 21 bestsellers, translated into 38 languages, which have changed the way people think about work and personal fulfillment. He publishes one of the world’s most popular daily blogs, has been a speaker at five TEDx events, served as Vice President of Direct Marketing at Yahoo!, and founded the startup Yoyodyne. Godin is included in the Marketing Hall of Fame but, above all, he wants to be considered “a teacher.”
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Book formats
Digital formats