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  • Book

    • Navigating the Future
      • Overview
      • About the author

    • Nausica Montemurro      Irene Festa     

      Navigating the Future

      Tools and Techniques of Trend Forecasting to Understand and Shape Change

      • Overview
      • About the author

      Overview

      An essential guide to exploring, predicting, and shaping the future, transforming insights into concrete actions.

      How are trends born? How can they be anticipated and used to build real scenarios? Navigating the Future answers these questions by offering a structured and accessible method to understand and anticipate social, cultural, and technological changes, exploring theories, models, and practical tools to create innovative strategies.

      Enriched with examples, case studies–the proposed framework has been successfully used in projects for luxury brands and both Italian and international companies–expert testimonials, and guided activities, the book leads the reader through the stages of observation, forecasting, and creation, encouraging critical reflection on the future and on the role each individual has in shaping it.

      Perfect for professionals in marketing, fashion, communication, and for anyone who wants to navigate an uncertain world with natural intelligence and strategic imagination.

      About the author

      Nausica Montemurro is a market researcher and strategic foresight consultant. Co-founder of Fractals, since 2009 she has supported companies and organizations in trend research projects and future-oriented training programs.

      Irene Festa has been a trend researcher in the fashion sector since 2007 and teaches Trend Forecasting at Istituto Marangoni. She is co-founder of the trend research agency Fractals. For Hoepli, she is the author of Moda Illustrata (2022).

  • Book formats

    • Binding: Paperback
      Size: 15 x 23
      Print: 2 colours
      Pages: XII-308
      ISBN: 9788836017959
      Price: € 29,90

    Digital formats

    • epub
      ISBN: 9788836017966
      Price: € 24,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788836017966