This book provides a concrete answer to professionals who want to understand communication strategies and techniques to increase online content exposure, secure new income sources and create an active and enthusiastic community of readers.
Google audiences look for their own news. Discovering SEO and how users look for information online enables freelance and pressroom journalists alike to create high-performance content, gain search engine hits and secure a massive competitive edge.
The two authors reveal their work methods, the tricks of the trade and the good practices to do journalism while exploiting web opportunities to the maximum.