A journey into the biggest reorganisation of the media industry of all time – not just a series of technological upgrades but a full-blown paradigm shift.
What business models are driving the changes taking place in the media? How does the subscription economy aimed at turning us all from occasional product buyers into loyal service network subscribers work? What are the recommendation strategies Amazon uses to bind us to their endless libraries? Why has "The New York Times" been saying for some time now that they want to model themselves after Netflix, a Silicon Valley technology company that produces films but is not interested in releasing them in cinemas?
#Mediastorm aims to provide answers to these and other similar questions, in order to map out this ever-changing, topsy-turvy world, thus offering a tool to build a more conscious relationship with the media.