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  • Book

    • Amazon Advertising
      • Overview
      • About the author

    • Eleonora Calvi Parisetti     

      Amazon Advertising

      How to exploit Amazon’s advertising to communicate and sell

      • Overview
      • About the author

      Overview

      Dedicated to the tens of thousands of Amazon Italia salespeople, this is the first manual in Italian that highlights the fundamental strategies and techniques to take advantage of Amazon's advertising platform.

      Today, there are five million Amazon vendors worldwide and the number grows by the day. And yet, less than 200,000 of these vendors manage to break through the 100,000-euro-per-year turnover wall. This means that uploading products to Amazon and hoping for good sales is no longer enough. This book provides Amazon sellers with all the strategic and operational pointers needed to set up a proper advertising strategy thanks to the Amazon Advertising platform. It details all the possibilities offered by the Amazon platform step by step: from the customer journey through Amazon to the types of sponsored ads; from the construction of a campaign to its optimisation; from store structure to the importance of data analysis.

      About the author

      Eleonora Calvi Parisetti is a digital marketing consultant specialised in Amazon sales account management. In 2016 she co-founded Growers Agency, a digital marketing agency in Padua where she works as an eCommerce specialist. In 2017 she launched Marketplace Mentor, the first service dedicated to entrepreneurs who want to sell on Amazon. In 2018 she published Vendere su Amazon with Hoepli.

  • Book formats

    • Binding: Paperback
      Size: 15,5 x 23
      Print: Black and white
      Pages: XVIII-270
      ISBN: 9788820399146
      Price: € 24,90

    Digital formats

    • epub
      ISBN: 9788820399153
      Price: € 20,99
    • Piattaforma: Amazon
      kindle
      ISBN: 9788820399153
    • Piattaforma in abbonamento: Perlego